Facebook demos taking selfies in VR: Facebook chief technology officer Mike Schroepfer just showed how to take a selfie of yourself and a friend inside a virtual reality 360-degree photo.
For luxury brands, Facebook Messenger’s chatbot can solve digital customer service: High-end fashion brands are turning to Facebook Messenger as their modern concierges.
Vaping Still Blowing Smoke: The State of California is educating citizens about the potential perils of vaping nicotine with “Still Blowing Smoke”, an integrated advertising campaign designed to wake people up to the long term effects of e-cigarettes.
Twitter has outsized influence, but it doesn’t drive much traffic for most news orgs, a new report says: Twitter generates 1.5 percent of traffic for typical news organizations, according to a new report from the social analytics company Parse.ly that examined data from 200 of its client websites over two weeks in January.
Facebook Poaches Google’s Regina Dugan and Bets Big on Creating Devices: Facebook announced a major hiring coup Wednesday: It has poached Regina Dugan from Google, and she’s set to lead a team that’s developing futuristic devices for the social platform.
BuzzFeed’s exploding watermelon video proves Facebook Live is no joke: Last Friday, BuzzFeed started a Facebook Live video broadcast featuring two employees testing how many rubberbands it would take to explode a watermelon. By the time the 44-minute broadcast ended, the video had attracted more than 800,000 concurrent viewers and made “watermelon” a trending topic on both Facebook and Twitter.
Churchill calls for the return of lollipoppers to UK roads in latest brand activation campaign: Car insurance company Churchill has revealed its latest brand activation campaign to help bring lollipop men and women back to the streets of Britain, partnering with Channel 4 and Peep Show’s Robert Webb, Bauer Media, Mumsnet and PTA UK to maximise its reach.
Kellogg’s uses VR to transport users to Ancient Egypt in new breakfast launch: Kellogg’s has created a virtual reality experience to launch product range ‘Ancient Legends’, allowing users to have breakfast with Queen Cleopatra. The brand used Oculus Rift technology to create a multisensory virtual reality experience in 360 video that tracks and replicates a user’s movements in real time. It transports comsumers to Ancient Egypt, where they can eat Kellogg’s cereal with Cleopatra.
Google takes on clickjacking: Among its latest efforts to address online display advertising fraud, Google says it has rolled out new defenses against clickjacking.
Menlook brings Instagram to television in its latest ads: Menlook, a men’s lifestyle and e-commerce site based in Paris, is launching a television advertisement today composed entirely of Instagram photos shared by fashion influencers around the world.
Facebook gets silly with animated profile videos from Vine, Boomerang, and more: Facebook today announced that it has partnered with several third-party video apps to allow people to customize their profiles with videos and creative animations.The new ‘Profile Expression Kit’ rolls out today with support for six iOS apps, among them the popular video-looping service Vine (owned by Facebook competitor Twitter), Boomerang by Instagram, Lollicam, BeautyPlus, Cinemagraph Pro, and MSQRD.
Vine now lets you automatically play all videos in a channel: Vine has added a new button to channels that allows you to watch every video back-to-back without having to manually scroll through individual posts. This “watch” button appears next to the follow button on a channel and performs the same functionality as the “Play All” button that YouTube offers.
Facebook wants to automatically tag you and your friends in videos: Facebook envisions a future dominated by mobile video. So it’s no surprise the company is working on a feature to automatically tag you and your friends to make those posts more searchable.