Gatorade Expands Into Digital Fitness, Facebook Debuts ‘Lift API’

World digital news - Gatorade is developing a microchip-fitted smart-cap bottle and sweat patch, Facebook is announcing two intriguing initiatives will let many more advertisers create their own lift studies, and more

Gatorade expands into digital fitness with smart-cap bottle design: The global market for wearable fitness technology is estimated to reach $12.44 billion by 2022, a trend that isn’t missed by brands that target athletes, from Adidas to Under Armour — and now Gatorade.

Spending on corporate websites exceeds TV, mobile growing fastest: Research firm Outsell just released its Annual Advertising and Marketing Study. Based on a survey of marketers it outlines traditional and digital media spending trends for 2016. The data come from an online survey of of 1,500 B2B and B2C marketers in the US, across 36 spending categories.

Here are the winners and losers of an Instagram algorithm: Instagram dropped the bomb yesterday that an algorithm would rule the photo stream just like it runs the News Feed on Facebook. That means brands will have to rethink their strategies to win the love of their followers on the platform, which has some 400 million users.

Taco Bell playfully trolls food videos in new Instagram ads: Taco Bell has taken notice of the stratospheric rise of food videos popping up in social media feeds. To highlight the chain’s new $1 breakfast menu of egg-stuffed burritos and sausage-filled quesadillas, Taco Bell is rolling out three videos for Instagram playfully mocking food-creation films made popular by BuzzFeed Tasty and Tastemade.

Vice Media Unveils Expansion Into Russia, Eastern Europe: The company is growing its two-year partnership with Greek-based Antenna Group to roll out its digital offering into Russia, the Czech Republic, Hungary, Bulgaria, Slovenia, Slovakia and Croatia.

Facebook Debuts ‘Lift API’ to Give More Marketers Ability to Study Ads’ Impact: In the digital ads world, the past few months have been all about emerging measurement tools. With that in mind, Facebook today is announcing two intriguing initiatives that it is characterizing as tests.