KRDS SG now has a new chat bot agency – Oh My Bot!: With the chat bot revolution picking up, KRDS Singapore, part of the Paris-headquartered KRDS Group, along with its offices in Hong Kong, UAE, India and China, have launched a new chat bot agency to help brands leverage the chat bot revolution on instant messaging apps.
How the FT’s Instagram following has exploded in a year: The Financial Times has found an unlikely outlet for its charts and graphics: Instagram. A year ago, it had 40,000 followers to its Instagram account. Now, it’s at 286,000, and it’s adding thousands by the day, according to the publisher.
Jeep Animals when Nature is Unpredictable: One of the Jeep’s main features is the Forward Collision Warning. A sensor that reveals if the car is getting closer too fast to another vehicle or if there’s a long obstacle on its path, warning the driver so that he can avoid impact. The Jeep Animals cmpaign by Leo Burnett Turin was developed on the idea that, thanks to the Forward Collision Warning, Jeep is always ready to face the unpredictability of nature.
Quartz Is Launching Quartzy, an Email Newsletter Focused on Lifestyle and Travel: Quartz—the young, inventive, versatile online publication that’s built a massive following for its coverage of business and tech—is launching a weekly newsletter focused on culture, fashion, food, travel, art and personal care.
How Quartz makes sure it’s a global brand: U.S.-based publishers often have to retrofit their brands for overseas audiences when they expand internationally. That’s not the case with Quartz. It set out to be a global, mobile-first publication for the business set from the get-go when the Atlantic Media Company launched it in 2012. Today, 47 percent of its audience of 18 million comes from outside the U.S. (figures are from the publisher, citing Omniture; comScore doesn’t have non-U.S. figures for Quartz.)
About.com launches Lifewire, a tech information website: About.com is launching its third standalone brand in the form of Lifewire, a tech information and advice site. Lifewire will offer advice and answers on common tech questions and problems in the most clear, simplified format possible.
Facebook launches free online training for journalists: Facebook launched a new website designed as a “one-stop shop” for journalists to learn how to get started using the social network’s products and how to improve their output. The training website features online courses on 360-degree video and photos, Instant Articles, Facebook Live, and best practices for using Facebook and Instagram.
Location data now becomes part of ‘big data’ in IBM’s Cognos and Watson: While brand marketers have increasingly been using location data as part of their targeting and attribution toolset, business intelligence platforms are just waking up to its importance. As a baby step in that direction, IBM announced yesterday that it would be incorporating global geospatial and political boundary data from Pitney Bowes into its Cognos Analytics and Watson platforms.
Facebook demos Prisma-like augmented reality app for live video: Facebook is working on new camera technology that overlays famous works of art on what you’re seeing. This feature was demonstrated on stage at the WSJD Live conference, but it’s not something that will released in the foreseeable future.