For ShaadiCares, Indian Men Are #NotForSale: ShaadiCares, a CSR arm of Shaadi.com, has launched its latest online campaign titled #NotForSale. The idea aims to attack the social evil of dowry prevalent in the Indian society. ShaadiCares looks at the long term ills of the relationship and understand it from the consumers point of view rather than a brands point of view.
Grey’s chief strategic officer Dheeraj Sinha steps down: Dheeraj Sinha, chief strategic officer, Grey Group - South & South East Asia, has put in his papers, after being around for three years at the WPP-owned agency. His next move is unknown.
Amagi launches ad insertion platform for live sports and news feeds: Digital advertising network Amagi has launched a new ad insertion platform called Thunderstorm that delivers targeted advertising for premium live sports and news feeds. Thunderstorm will allow TV networks to insert ads on the server side as opposed to the traditional client-side insertion.
GSK Consumer Healthcare gives a Boost to its choco-malt health drink for kids: A campaign, conceptualized by J. Walter Thompson (JWT) now reworks the consumer-shopper communication, with a new film, featuring the captain of the Indian national cricket team, Mahendra Singh Dhoni. The revamp is in sync with the brand’s core philosophy of ceaselessly catering for the choice of kids. Both the packaging and the marketing plan of the energy drink reflects the philosophy.
Hitachi makes a clean impact on a rapper: Dentsu Creative Impact launches a disruptive digital campaign, featuring rap artiste Badshah on YouTube, for the brand’s air-conditioner sporting ‘I-Clean’ technology.
Dentsu Creative Impact creates digital campaign for Hitachi: The opportunity identified was the revolutionary ‘I Clean’ feature that cleans the filter of the air conditioner automatically. But the idea was not merely to tell a story of innovation and technology. Dentsu Creative Impact believed that the story needs to be re-told to the consumers who are already facing a barrage of features, choices and options every day.
Faasos starts aggregating restaurants and chefs around localities: In an update, app-based food deliver startup, Faasos has now started aggregating restaurants and chefs around neighbourhoods to increase their menu offering. The app now shows a new section called “local favourites” which features “handpicked dishes from restaurants, chefs and caterers in your locality”
Freshdesk acquires Airwoot for an undisclosed amount: Chennai-based customer support platform Freshdesk has acquired Airwoot, a startup which offers brands social media support, for an undisclosed amount, the latter announced on its blog. According to Airwoot, its entire team has already moved to Chennai and that Airwoot will remain a standalone product. This is Freshdesk’s fifth acquisition.