Facebook To Test Run Offline Videos In India, Fork Media Ties Up With Twitter To Integrate Gnip

Indian digital news - FB is planning to get a step closer to its rival YouTube as it is working on a feature to allow users to download videos over Wi-Fi and watch later, Fork Media will use Gnip to integrate Twitter’s audience data and content performance metrics with “Buzzerati”, and more

Amul Plans Mobile App, e-Commerce Platform: In order to take its entire range of products, Gujarat Co-operative Milk Marketing Federation (GCCMMF), which markets milk and milk products under the Amul brand, has signed an agreement with Ahmedabad-based e-commerce solution provider firm – Infibeam Incorporation Ltd – to develop e-commerce and mobile platforms.

Social Beat Appoints David Appasamy as Head, Brand & Strategy: Social Beat, a 4-year old digital agency based out of Chennai and Bangalore, has got on board David Appasamy to head Brand and Strategy for the company.

Facebook to Test Run Offline Videos in India: Facebook has lately been increasing focus on its video-streaming department, rolling out Facebook Live feature to all users and adding new video tools to its portfolio. The social media giant is now reportedly planning to get a step closer to its rival YouTube as it is working on a feature to allow users to download videos over Wi-Fi and to view them later.

Coverfox Launches Microfilms to Get People to Renew Their Insurance: Coverfox, an online insurance portal, has launched interesting microfilms to get people to renew their insurance. Created by BBH India, the campaign which is a digital innovation on YouTube, consists of 10 videos of 6.5 seconds each.

Isobar, AMNET to Launch Digital Radio: In an attempt to explore newer avenues for the ever-evolving consumer on the go, Isobar and AMNET have launched India’s first programmatically bought radio for its clients – DS Group, Microsoft and JK Tyres.

YouTube ‘Unplugged’ likely to launch in 2017; ESPN, ABC, CBS ready to sign: YouTube is working on deals with a few broadcasters including ESPN, ABC, and CBS for providing their TV service online without payment of any cable subscription.

Twitter sues tweet-archiving website PostGhost, makes it shut operations: PostGhost — a nascent website that kept copies of deleted tweets sent by verified users — has decided to shut operations after micro-blogging site Twitter sent the start-up a notice.

Fork Media ties up with Twitter to integrate Gnip tool: Mumbai-based advertising technology firm Fork Media has tied up with Twitter to use the latter’s enterprise advertising tool Gnip, reports Economic Times. Under the partnership, Fork Media will use Gnip to integrate Twitter’s audience data and content performance metrics with “Buzzerati”—Fork Media’s social media marketing platform. Note that Gnip also provides managed access to data from other social networking sites as well; MediaNama contacted Samar Verma, founder of  Fork Media for understanding if this is a Twitter-only partnership, but he was unavailable for a comment.

Center Fresh in a ‘Cool Cola’ avatar: Perfetti Van Melle India (PVMI) has launched a quirky campaign for its latest ‘Cool Cola’ flavour of Center Fresh — its flagship chewing gum brand, one of the largest selling in the country – to provide a new refreshing experience to consumers.

‘That’s My Thing’ is Zing’s new youthful identity: Youth entertainment channel Zing has revamped itself keeping in mind the changing audience perceptions and viewing patterns, and roped in Bollywood actress Shraddha Kapoor as its new brand ambassador to target the youth.

MEC launches MEC Touchpoints: Global media agency MEC recently launched MEC Touchpoints, a tool that builds on its knowledge of the consumer purchase journey. It will be fed by global media survey data from the recently launched GroupM Live Panel.

FCB Ulka to handle digital duties of ‘Arogya Keralam’: In a multi-round, multi-agency pitch, FCB Ulka has been awarded the digital duties of Arogya Keralam, an initiative under the National Rural Health Mission (NRHM). The agency was chosen for its understanding of the Kerala digital audience as well as its unique communication strategy which, when rolled out, would be at once educational, fun and share-worthy.

Amazon generates more web traffic than Flipkart: Report: Amazon India is now well ahead of homegrown e-tailer Flipkart in overall website traffic, including both PCs and mobile, according to data gathered by Kotak Institutional Equities from web traffic analytics company SimilarWeb.

Asian app users spend 40% more on in-app purchases: AppsFlyer: App makers are bracing for a battle for market share in Asia, an untapped land of opportunity. App marketers, developers and brands have much to gain from looking east -with China and India leading smartphone penetration, advanced markets like Japan and Korea seeking better products, new markets emerging in Indonesia, Vietnam and Malaysia.

Harini Calamur, intellect behind LeEco’s content strategy in India: After a successful run with Zee Media Corporation Limited as the head digital content for news, Harini Calamur is enthralled on joining LeEco as the head for original content.

Zee News release new brand films ‘Soch Badlo Desh Badlo’: While Zee News’ mission has always been to nurture more informed and aware citizens, the FTA Marketing campaign will aid Rural India to explore moments of optimism and become more informed, creating value and making a difference to their lives. With this objective in mind, we have created 2 new brand films.