Why This Digital Agency Considers Half Knowledge As The Biggest Industry Challenge [Video]

In the final part Parag Gandhi and Shormistha Mukherjee from Flying Cursor talk about video, mobile marketing, campaigns of H1 2014 and the challenges

“Half knowledge and the appreciation of quality work by the industry are the two challenges that we as a startup face continuously,” added the two interesting minds who never planned to be in the adverting and creative world, but are today running Flying Cursor Interactive – a five-year-old digital and creative agency in Mumbai.

Besides the challenges, both Parag Gandhi and Shormistha Mukherjee spoke extensively on two of their interesting works in the first half of 2014.

In this first part of the video conversation, Shormistha and Parag talked about their childhood and how they landed up into the world of creative business.

In the second part of the video conversation, they spoke about their individual ventures and how Rickshaw and Flying Cursor joined hands in 2012 to meet the growing client needs. In fact it was Mumbai’s office rent problem that brought the two people together to jointly lead the digital agency.

In this final part of the video conversation, they speak about Flying Cursor work in H1, 2014 and their thoughts on video and mobile marketing. Before winding up they share about the challenges they have to face from the industry.