Yatra.com appoints Vikrant Mudaliar as Chief Marketing Officer: Yatra.com has appointed Vikrant Mudaliar as the Chief Marketing Officer. He will be responsible for leading marketing activities across all Yatra.com business-lines and group entities. While focusing on strengthening Yatra’s brand equity in the travel category, he will be responsible for driving the marketing and communications strategy to support the company’s overall strategic objectives. The role will also have him responsible for all traffic and consumer marketing initiatives across web and mobile platforms and driving customer-engagement and loyalty.
‘Around the world in one Euro’, says Rupa Euro: Euro, a premium fashion segment of Rupa & Company Ltd, a knitwear brand, has rolled out a new TVC titled ‘Around the world in one Euro’ to cater to the sensibilities of the modern youth.
Flipkart controls 63% of app-based e-commerce traffic, says study: Leading e-commerce marketplace Flipkart says it dominates the mobile commerce space with fashion discovery subsidiary Myntra, drawing 63 per cent of all traffic among the major shopping apps in the country.
Indian SMB Advertiser’s Average Monthly Spend Rises by 60%: Twitter: Twitter has said that the average monthly spend has grown 60% per small medium business advertiser, making India one of the fastest-growing SMB markets for the micro-blogging website across the world.
Ceat SUV Tyres’ Advertising Takes a Leap From Reality to Fairy Tales: Ceat Tyres has recently launched its latest TVC ‘Our Grip, Your Stories’, in which a kid is narrating his travel experiences to this father and school principal. He explains how he, along with his father, travelled upside down on a hill and climbed a waterfall in his father’s car. While the school principal finds the story far from reality, the father, in contrast, loves the way his son narrated the journey they experienced with Ceat SUV Tyres.