Elections 2014: Google’s Know Your Candidate Tool, Twitter’s Discover Page For Indian Politicians & Round Two Of Facebook Live Talks

Google release know your candidate tool, Twitter releases discover page for politicians and round two of Facebook Talks in varanasi, amritsar, vadodara


Indian General Elections 2014

The ongoing 16th Lok Sabha Elections in the country is witnessing enough action on social media. Brands are launching campaigns keeping the elections in mind, social networks like Facebook, Twitter and Google are not being left behind. Recently we shared a list of initiatives the social networking companies had introduced to bring the politicians and voters on a single platform. Of late there has been some more additions to the list of initiatives. The second article focuses on the latest initiatives by Google, Twitter and Facebook.

Google’s Know Your Candidate tool

Google has added a new functionality to its Politics & Elections initiative – Know Your Candidate. The interactive feature gets you details of the politicians who are standing up for this election. Either you can zoom and locate your city or you can key in the pincode to find your politician. I tried and it works without a glitch but the latest information would be only available a week before Pune goes for vote i.e. 17th April, 2014. Right now it pulls out a leader who has not got a ticket in this elections for his past behaviour.


Twitter’s Discover Page for Indian politicians

Twitter has been a hit among politicians. The ease of the medium has struck a chord among politicians such as Narendra Modi, Arvind Kejriwal, Shashi Tharoor, Shushma Swaraj, among others. But at the same time we have seen the madness of trending hashtags by political parties and their supporters.

Twitter has now launched a Discover page or a detailed repository of the Indian politicians who are present on Twitter. This is an ever updating list of must-follow accounts of politicians who are rocking Twitter this election season.

The Twitter profiles are sorted in the order of their followership on the platform. Modi, the BJP PM candidate leads the race with 3M followers, followed by Shashi Tharoor with 2M fans and Kejriwal, PMO India both are a tie with a 1M fans.


On click of a respective profile, Twitter pulls out the profile page of the politician which gives you the snapshot of the Twitter account.

But will Twitter launch an Indian Political Index as it did during the US Presidential 2012 elections? Meanwhile news media companies such as HT, Times Now, Times of India have integrated with Twitter to drive two way conversations during their election TV shows.

Round Two of Facebook’s Live Talks

Facebook, India’s most popular social network, which has more than 100M users in India has started its round two of “Candidates 2014 on Facebook Talks Live.”

Season 2 of its Facebook Talks associated with the event Election Wash with Madhu Trehan are a digital town hall where all people can share their views and questions, and post video entries. The people in the constituencies that Facebook will visit can watch the events in person, but the video from these gatherings will also be available online. Scheduled to begin from April 11, this will take place in Amritsar, Varanasi and Vadodara.

In association with Newslaundry, local Facebook communities in the three cities will post short video entries for selection to be on the citizen panel for the townhalls. Varanasi is the second stop and users are being asked to post 60 second video on what needs to be the agenda for Lok Sabha 2014 and what will decide their vote. The videos should be posted on Facebook Talks Live Varanasi group and if you are lucky then will be invited to participate in the Facebook Talks slated to be held in Varanasi on April 18.

The latest add-on features from the social networking companies just goes out to prove the seriousness for the 16th Lok Sabha elections that has embraced social media for the first time.