FB Messenger May Open Up To Publishers, Outbrain Has Acquired Revee

Global digital news - Facebook Messenger will soon let publishers distribute their content automatically through messenger, Using Revee’s technology, Outbrain has launched Outbrain Automatic Yield

Facebook Plans To Open Messenger To Publishers At F8 In April: Facebook Messenger will soon let publishers distribute their content automatically through the social network’s messaging service, according to three people familiar with the company’s plans. Facebook plans to announce the move with a number of participating publishers in April at its annual developer conference F8, the people said.

Outbrain has acquired Revee: A technology company that allows publishers to track the revenue value of content in real-time. Using Revee’s technology, Outbrain has launched Outbrain Automatic Yield – a content recommendation solution that enables publishers to monetise audiences with a real-time understanding of each piece of content.

Trinity Mirror and The Telegraph test blocking the ad blockers: In the U.K., Trinity Mirror and The Telegraph are testing the hardline approach to ad blocking. Similar to the tack taken by City A.M., GQ and Forbes, the publisher prevents people with installed ad blockers from viewing content until they disable the ad blocker or whitelist the site.

How L’Occitane is using Facebook Canvas ad units: Natural beauty brand L’Occitane is reporting that it has seen a big success in its beta test of Facebook Canvas, the social network’s immersive mobile ad format debuted this past February.

Condé Nast acquires editorial tech firm Poetica: Condé Nast has expanded the company’s portfolio of digital products and talent with the acquisition of editorial tech company, Poetica.