With Father’s Day round the corner, many brands have started banking on it since the beginning of this week on social media. Fathers (read ‘Our ATMs’) can be manipulated to buy just about anything for us, and that coupled with the ‘parenthood’ fact, makes the day a favourite for social media marketers. If the offline world lures you with special offers, daddy’s day out and what not, the virtual world connected through social media enables you to thank your dad in innovative ways.
Here we go with some of the Father’s Day campaigns on Facebook with cool incentives for dads. These are not listed in any ranking order; most of these strike a chord with the fans purely on the basis of their endearing nature.
1. Oreo India ‘Wish for Dad’
Oreo India has opted for a very simple Facebook campaign ‘Wish for Dad’, where you make wishes for your dad and keep your fingers crossed. The world’s favourite cookie that celebrates fatherhood, will pick and choose any five wishes and make it come true. An Oreo cookie in the shape of a moustache adorns a Facebook app, in which you can enter your wishes on the comments below. Fans have been wishing for their dads to have more ‘free’ time, good food, a holiday among other things. It is not mandatory to ‘like’ the app.
2. Aviva India Daddy’s Day Delight
Aviva India, invites dads to upload pictures of them together with their kids and leave a special message on a scrapbook, with an exciting grand prize of playstation, weekly prizes of cinema tickets and daily prizes too. A cheerfully designed Facebook app called ‘Daddy’s Day Delight’ provides you three themes to choose for your scrapbook – Art & Craft, Beach and Cricket. Each scrapbook has a cover page and a last page along with 4 pages where you can upload pictures of you and your child. Upload from your Facebook album or from your computer and adjust the photo into the given frames with the tools for increasing the size and rotating. The app enables access only after you ‘like’ the page.
3. Bajaj Allianze ‘Father’s Day Special’ CSR campaign
Bajaj Allianz has chosen to go the CSR way this Father’s Day by bringing in smiles to less privileged children, in association with CRY – Child Rights and You. The insurance brand is asking its fans to help spread the message by sharing pictures of themselves with their dads. For each of the pictures, likes and shares it receives, there would be a contribution to CRY. Besides, earning good karma, a few select entries will also win a customized Father’s Day mug! A Facebook app ‘Father’s Day Special’ enables uploading of pictures and also takes your name, email, phone number along with your message.
4. Godrej Expert ‘Father’s Day Hai’
Godrej Expert allows fans to create a customised card for their dads, which will be sent through email to the dads. A Facebook app ‘Father’s Day hai’ provides five Father’s Day cards each with its own background music. Select a card and enter your personalised message along with your dad’s email address. You can preview the card before sending and also send more cards if you wish. In addition, you can also create a personalised movie reel through another app called ‘My Father My First Hero’. The app allows you to select a video theme and add pictures, music, a message to your dad, before you preview and send it to your dad.
5. Raymond ‘My Father, My Friend’
Raymond, the clothing brand for the complete man, is rewarding fathers who have been good friends. Fans are being invited to share a time when their dads played the role of a friend rather than a father, where two lucky fans can win a tailor made suit worth Rs. 10000 for their dads. Also, there are 100 gift vouchers worth Rs. 500 to be won. A Facebook app enables fans to upload a picture and their father’s advice, along with name, email and photo. Winners would be selected based on a combination of quality of entry and votes.
6. Max Life Insurance Father’s Day Out
Max Life Insurance has already completed its hunt for lucky fathers. The insurance brand has ensured fathers get their share of fun this Father’s Day with its campaign ‘Father’s Day out’ hosted on a dedicated microsite. Facebook fans were invited to participate through the microsite, where five of them could win a cool prize for their dad ranging from exotic lunches, to movies to a chauffeur driven drive on Father’s Day.
7. Aircel ‘Dad I’m in an ad’
This is the second season where the telecommunications brand is giving fans a chance to make their dads proud. ‘Dad I’m in an ad’ is giving a chance to star in Aircel’s ad, all you have to do is upload your picture and get 10 likes on it. Experts will choose ten winners through this Facebook app. Although the campaign does not offer tangible incentives or a fun day out for dads, it certainly makes them proud of their child. Quite innovative!
8. Home Shop 18 ‘For Your Smile’
Home Shop 18, the online retail shop has launched a simple Facebook campaign much like the Oreo one, but not with the incentives that Oreo has for dads. A simple Facebook app asks fans to share three things they would do to bring a smile on their father’s face. Best entries would win goodies. You can enter the three things in the comments below the app, where fans have entered some amazing tasks on hand. The app allows access after you have ‘liked’ the page.
9. Domino’s Father’s Day Special
The pizza company keeps it very simple this Father’s Day. Fans have been invited to upload pictures with their dad and win a chance for a Domino’s treat with him. Upload your pictures and also vote for your favourite entries on a Facebook app. Upload picture has no option to upload from your Facebook album though. And Domino’s wants you to ‘like’ their page, if you want a treat with your dad!
These are the campaigns that have created dedicated Facebook apps for Father’s Day with cool incentives for dads. I’m sure you have your favourites as I have mine. While Bajaj has cleverly weaved in CSR, the campaigns that grant wishes for your dad really stand out – Oreo, Max Life. But, Raymond’s tailor made suit for the best ‘friend’ dad is my personal favourite. Do share your favourites too.
Slider image courtesy: http://www.timeanddate.com