Food bloggers and cooking enthusiasts in India rejoice, now you can be India’s first WebChef! FameBox – Asia’s premier platform working with established and independent talent to build engaged communities around their digital video content – has launched ‘WebChef’ – India’s first web-based talent hunt for the best amateur chef in the country. India’s Best WebChef is being hosted and judged by renowned journalist and talk-show host, Vir Sanghvi, and will see three rounds of intensive competition spanning a total of six weeks in the online space.
The winner can showcase her talent by setting-up a YouTube channel and will also be awarded a grand prize of one lakh. Additionally, FameBox will also award the winner an opportunity to set-up, manage and monetise their independent YouTube channel.
To participate, one has to register at the FameBox website and then upload a video of them cooking a complete dish, or give the YouTube link of their cooking video by the 15th of January 2014. Judged on the basis of creativity in conceptualising and preparing the dish as well as how the entire video is packaged and presented, the top entries will be uploaded to the Web Chef YouTube channel.
The top five shortlisted ones, chosen by the combined scores of judges and viewer votes, will face-off in a cooking challenge at the ITC Grand Chola in Chennai.
The WebChef on social
FameBox has been creating the buzz on popular social platforms like Facebook, Twitter and of course YouTube. Apart from the YouTube promotional video starring the host, Vir Sanghvi, the selected entries have also been uploaded on to the channel under the playlist ‘Famebox WebChef Contest Entries‘. Most of the entries range between a little more than 2 minutes to as long as 12 minutes.
The FameBox Facebook page with close to 22K fans has also been promoting the contest in the form of interesting visuals on the wall and a cover photo too. Additionally, a Facebook app called ‘WebChef‘ has been created similar to the website registration and video upload page. One needs to like the page to participate through the app.
Wall updates are sharing video entries that have been submitted for the contest to encourage participation. Along with that, the FameBox Twitter page is also gearing up users to participate by sharing video entries. The tweets are similar to the updates shared on Facebook though.
FameBox reaching out via social
With WebChef, FameBox stays true to its vision of discovering and grooming Webs Stars with the power of video content and social reach. The increasing demand for video content and audiences moving on to digital will only help the talent platform in discovering worthy content creators. WebChef is a win-win; the contest not only offers relevant prizes and visibility for aspiring chefs at home, but also carves a space for FameBox among video content producers.
FameBox was in the news last year when the platform had launched an exclusive video blog series beginning with renowned cricket commentator and public speaker, Harsha Bhogle. The video blog series ‘Out of the Box with Harsha’ features interesting insights and in-depth views about cricket by Harsha.
If you are fed up with cooking shows on your TV, then look out for WebChef. It has brought digital to the fore.