Facebook’s trending content to now be algorithmically generated: Facebook will no longer task editors to write descriptions for posts in its Trending section, which was mired in controversy over allegations of political bias. Topics that appear in the section will now be shown as short, algorithmically selected posts. Human editors will no longer play a role in picking the topics featured other than for verifying quality.
L’Oreal celebrates diversity and targets men with new ‘Truly Yours’ positioning: L’Oreal has enlisted a string of influencers to front its latest campaign. The makeup giant’s new ‘Yours Truly’ spot, which centres around diversity, has seen it adopt a new brand strapline and also features the first man ever to star in a mass market cosmetics ad.
Inside Backstage: YouTube’s plan to bring photos, polls, and text to the video service: Amid competition from Facebook, Snapchat, and Twitter, YouTube is developing a feature internally called Backstage where users can share photos, polls, links, text posts, and videos with their subscribers. Akin to a Facebook Timeline or Twitter profile, Backstage will live alongside the Home and Videos tabs within individual YouTube channels.
As WhatsApp starts sharing data with Facebook, some brands see dollar signs: While WhatsApp’s 1 billion users adjust to the news, some marketers are already seeing dollar signs. Brands, they say, will be able to deliver WhatsApp users receipts, shipping updates and urgent messages — for example, information about a delay to their upcoming flight.
Kids dream up where puppies come from in heartbreaking puppy mill PSA: August 26 dubbed National Dog Day got the Humane Society to use the opportunity to remind people that puppy mills are still a huge problem in the US, and is asking people to sign a “puppy pledge” to help put a stop to the practice. In a campaign called ‘Don’t Buy Into Puppy Mills,’ kids are asked to explain where they believe puppies come from.
285 million unique viewers consumed video on Facebook during the Olympics: 277 million unique people joined the Olympics conversation on Facebook during the two-week event, resulting in 1.5 billion interactions. Olympics-related videos drew 285 million unique video viewers (including live and on-demand) and 59 per cent of those viewers were under 35. This was the first time Facebook Live was available, and Olympics-related video posted via the product received 139 million views.
Snapchat is set to introduce behavioural targeting: Advertisers will be able to tailor campaigns based on the type of content Snapchat users consume, by utilising data collected from users within the app. Snapchat will begin to roll out the behavioral targeting capabilities in the third quarter of 2016.
Facebook now officially showcases vertical videos in mobile news feeds: Previously vertical videos were cropped into squares when displayed in people’s news feed, and people had to click to see the vertically oriented version. Not anymore. Now vertically formatted videos, including ads and Live broadcasts, will appear as vertically formatted videos in iOS and Android users’ news feeds.
A Real Estate Brand Turned Kids’ Drawings of Their Dream Homes Into VR Experiences: When Swiss real estate website Homegate.ch asked kids to draw pictures of their dream houses, it wasn’t an empty gesture. The 3 most creative drawings were turned into vivid 3-D environments and then loaded into an Oculus Rift app. The kids were then invited to explore what they’d made. The video was made as branded content for Swiss newspaper 20 Minuten.
How Facebook’s pushing the boundaries of computer vision technology: Photos, videos, and general imagery are an integral part of Facebook’s raison d’être, and enabling computers to identify objects contained within images can be hugely beneficial for scaling the content classification of imagery. Now Facebook is putting the code for the algorithms that are powering its computer vision push on GitHub.