How The Washington Post grew digital subscriptions 145 percent: The Washington Post has shown its ability to make big traffic gains, aggressively embracing social platforms like Facebook and pumping out more viral video fare. Last year, it made a big show of surpassing The New York Times in traffic, with multiplatform uniques now at 63 million, up 32 percent year over year, according to comScore.
Snapchat’s ad sales strategy follows Facebook’s playbook: Snapchat doesn’t have to make up the advertising playbook as it goes; it has found a blueprint that works just fine: Facebook’s. As the messaging and media app matures as an ad platform, it is increasingly following the Facebook way of building an ad sales team and appears to be avoiding the mistakes of less successful platforms.
Inside CNBC International’s Brexit Facebook Live strategy: Finance and business news is hot right now among millennials across Europe, thanks largely to the interest stirred up by the Brexit fallout. CNBC International is seizing the moment to go deeper with its Facebook Live content, and appeal to younger viewers.
BBC Rio Olympics with Jungle Animals: BBC coverage of the Rio 2016 Olympic Games in August is being promoted with an animated trailer set in the Tijuca Rainforest. Jungle animals take their places in their version of the summer Olympics, with sprinting jaguars, a gymnastic sloth, an armadillo weight lifter, synchronised diving alligators, a hammer-throwing ant eater, ape volleyballers and a high jumping cat. Finally the animals morph into their human counterparts, gathering together to look over the city of Rio de Janeiro to take part in “The Greatest Show on Earth”.
Facebook’s testing another ad-free Pages design for desktop: Facebook has started testing another redesign of its desktop Pages that omits the ads that normally appear on the right-hand side of the page. A reader tipped us off to the new look, and a Facebook spokesperson confirmed that this is one of the ad-free layouts the company is trying out, in addition to the one we reported on last month.
Google adds cloud-based tools for online video programs with purchase of Anvato: Google has taken another step toward becoming a one-stop, cloud-based solution for major media companies. Late last week, the tech giant announced its acquisition of Mountain View, California-based video platform Anvato. Deal terms were not made public.
Twitter, CBS discuss ad sales tied to Democratic, Republican convention live streams: Yesterday, USA Network released the second-season premiere episode of hit show “Mr. Robot” on Twitter (and Facebook and Snapchat and YouTube), three days before the episode airs on TV. Then, on Monday, Twitter announced that CBS News will live-stream its coverage of the Democratic and Republican National Conventions on Twitter.
In Less Than a Week, Pokémon Go Has More Than 6 Million Mentions on Twitter: The location-based game, which came out Thursday, uses augmented reality to place Pokémon characters in the real world for users to find and collect. The mobile app became immensely popular almost immediately and is already causing small businesses to tweak their in-store marketing. Tech vendor Similarweb predicts the app will amass more daily active users than Twitter in the coming days.
Suit Alleges Facebook Allowed Hamas to Organize Attacks on Its Medium: Lawyers filed a $1 billion lawsuit against Facebook, alleging it allowed the Palestinian militant Hamas group to use it as a medium to carry out attacks that killed four Americans and wounded one in Israel, the West Bank and Jerusalem.