Square Files For $275 Million IPO, Facebook Working On Real-Time News Notification App

Global digital marketing news which includes Square Files For $275 Million IPO, Facebook Working On Real-Time News Notification App

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1. Instagram Says It’s For Business Not Just Selfies With New Account: Fresh off its global ad rollout, Facebook’s visual social network launches @instagramforbusiness to highlight brands, creative agencies and small businesses having success with Instagram marketing.

2. Martech Spending: 51% Of Marketers Say Their Companies Don’t Invest Enough: In a new survey, more than half of U.S. marketers say their employers aren’t investing enough and are among the last to adopt new marketing technologies. The data are from Walker Sands State of Marketing Technology 2015, a survey conducted this past June that involved 313 U.S. marketers ranging from CMOs to entry-level employees.

3. Cosmo is getting 3 million readers a day on Snapchat Discover: Cosmopolitan says it’s averaging 3 million viewers a day on Snapchat Discover, a milestone that could appeal to some advertisers who wonder whether these media channels on the messaging app are desirable places to run their spots. Cosmo, which has been a Discover partner since the service launched in January, has seen traffic go from about 1.8 million a day to 3 million viewers since the summer, according to Kate Lewis, vp and editorial director of digital at Hearst Magazines, which owns Cosmo.

4. Twitter Names Google’s Omid Kordestani Executive Chairman: Twitter has named Omid Kordestani, Google’s former chief business officer, executive chairman of its board of directors.

5. B2C Content Marketing Report: 94% Of Marketers Use Facebook, But Only 66% Rate It Effective: The Content Marketing Institute’s latest B2C Content Marketing Report found nearly all the B2C marketers it surveyed are using Facebook to distribute content, but only 66 percent say the platform is effective.

6. How Church’s Chicken is trumping Popeyes on Facebook: Church’s Chicken — which has been serving fried chicken for 63 years — surpassed Popeyes this summer to become the third-most-followed fried-chicken brand on Facebook. Despite having only 1,650 global locations compared to Popeyes’ nearly 2,400, Church’s has amassed more than 783,000 fans Facebook fans. Popeyes has 501,000.

7. Google wants advertisers to shift a quarter of their TV spend to YouTube: YouTube has further pitched itself as the location brands can engage with millennials, urging advertisers to shift at least 24% of their TV media spend to the Google owned video platform to ensure greater reach and engagement.

8. Nestlé cooks up piping-hot content for its first online series: For the first time in its history, the company is launching an online baking show called “Bake my Day,” created by agency J. Walter Thompson, exclusively on YouTube. Hosted by YouTube star Ashley Adams, who also co-hosts YouTube cooking show “Feast of Fiction,” the five- to seven-minute episodes appear on a dedicated cooking channel, called “Very Best Baking.”

9. Consumers don’t like video ads targeted using their browsing history: One of the key findings of a new survey conducted by Millward Brown is that out of all the types of video ad targeting on the market, consumers are least receptive to ads that target their browsing history.

10. Facebook is working on its own real-time news notification app: Facebook is preparing to launch its own real-time news notification app in a bid to lure people away from Twitter. A source familiar with the matter confirmed to Mashable that the app is indeed in development, although a specific launch date has not been revealed.

11. Square files for $275 million IPO: Jack Dorsey’s other company is officially going public. Square, the payments startup that Dorsey founded in 2009 after leaving Twitter, filed paperwork with the Securities and Exchange Commission on Wednesday to raise up to $275 million in a public offering, though that amount will likely increase. The company intends to trade on the New York Stock Exchange under the ticker “SQ.”

12. Snapchat Expects Sponsored Selfie Filters To Reach Up To 16 Million Views At Max Of $700,000 per day: Data from a Snapchat sales pitch obtained by BuzzFeed News shows the company expects sponsored Lenses to rack up 11 million views per day Sunday through Thursday, 12 million views per day on Friday and Saturday, and 16 million views during holidays.

13. LinkedIn Debuts Referrals, Relaunches Recruiter With People-Matching Algorithms: LinkedIn — the platform used by some 380 million professionals for networking, job hunting, learning things and more — today took the wraps off two new products aimed at one of LinkedIn’s biggest groups of paying users: talent recruiters.

14. LinkedIn shows off Project Voyager, its new flagship mobile app: LinkedIn today gave a first look at a new version of its flagship mobile app. Internally known as Project Voyager, the app for mobile web, iOS, and Android is still in beta and won’t be available for another few weeks.

15. Hootsuite dives into employee advocacy with launch of Amplify app: Hootsuite has launched an employee advocacy application called Amplify to create “evangelical” employees throughout social media. A company can leverage its frontline employees–like sales people–empowering them to advocate on its behalf.