How publishers are trying to monetize Instagram, Facebook wants to start selling TV ads

Global digital news of the day - Publishers’ have figured out how to make money on Instagram, Facebook will start delivering video ads on apps that run on set-top boxes like Apple TV and Roku, and more

The Economist ditches Pinterest and Tumblr, renews focus on LinkedIn: In a platform world, publishers face tough decisions on where to place their resources. In August, the Economist faced this head on and axed its ailing Pinterest and Tumblr accounts while ramping up its commitment to LinkedIn.

How publishers are trying to monetize Instagram: As a platform, Instagram might not be ideally suited to serve publishers’ digital needs. But they’ve still figured out how to make money on it. In the past year, as their audiences on the platform have increased, scores of them have turned to tactics including product placement, Instagram star partnerships and even tools that help them sell from their comments sections.

River Island Design Forum x Lou Dalton: River Island’s fashion film, “Design Forum Collection”, featuring work by men’s fashion designer Lou Dalton, has won a Grand Prix award at the Ciclope Festival of Craft, held in Berlin. The 2:30 minute film features Scottish model Connor Newall in a set of rural scenes, wearing elements of the 13-piece collection created by Lou Dalton.

Jamie xx Gosh: Jamie XX music video “Gosh” has won one of the Grand Prix awards at the Ciclope Awards for film, held in Berlin, Germany. The music video, directed by Romain Gavras, was released in July to promote the track taken from the album, In Colour. The Jamie XX Gosh music video is set in Tianducheng, a gated community in the province of Hangzhou, China, built as a replica of Paris.

The NFL is producing a virtual reality video series exclusively for Google: If anything can bring virtual reality into the mainstream, it’s NFL football, right? Google sure hopes so. The NFL announced on Thursday a new nine-part, virtual reality limited series for YouTube and Google’s new smartphone-powered VR headset, Daydream.

Facebook wants to start selling TV ads — on TVs — via Apple TV and Roku boxes: Facebook has wanted to get its hands on TV ad budgets for years. Now it’s taking another step closer, by selling ads that will actually appear on TVs. Next week, Facebook will start delivering video ads on apps that run on set-top boxes like Apple TV and Roku through the company’s ad network.

Google’s investment arm has quietly invested in Snapchat: Alphabet’s investment arm, Google Capital, has quietly made an investment in Snapchat parent company, Snap Inc. The investment was only revealed after Google Capital rebranded itself to CapitalG on Friday and added the Snapchat logo to its portfolio page.

Facebook’s WhatsApp is testing a feature like Snapchat Stories: First Facebook’s Instagram copied Snapchat’s Stories, and it didn’t try to hide the fact — it’s also called Stories. Then it was discovered that Facebook’s testing a similar feature called Messenger Day on Facebook Messenger. Now unsurprisingly, Facebook’s WhatsApp is also looking to add something similar.