Facebook Launches YouTube-Like Customization And Control Tools For Video Publishers

Facebook has launched set of features such as secret videos, expiration dates, custom thumbnails and a new Video Library for video publishers.

Looks like Facebook is applying aggressive focus to up its video arm. The social network that is reported to have more than 4 billion views a day, is in a fierce competition with Google’s YouTube - which still dominates the video social network space.

In a latest move after launching interesting features for video, Facebook has announced two new updates that give publishers more control over how their videos are organized and shared. “Today we’re excited to introduce enhancements to our video upload system and a new Video Library. The enhanced video upload flow gives Page owners customized distribution options for videos on Facebook, while the new Video Library is a simple, centralized place to manage videos.”

Distribution option for videos

Facebook has redesigned the upload process and added several new features currently available in the Facebook Video API. “We’ve also introduced a suite of new distribution options, like secret videos and the ability to prohibit embeds on third-party sites.”

Secret videos are a feature much like YouTube’s “unlisted” function that give Page owners the ability to upload videos that are accessible only via a direct URL, but which are not searchable for people on Facebook. “This is useful for publishers who want to host videos on Facebook, embed them on third-party sites or share them with anyone who has the URL, without posting them anywhere else on Facebook.”

In addition to these, Facebook has rolled out a list of tools in the form of control and customization features for video publishers:

  1. Restrict the audience of a video by age and gender (in addition to location and language, which are already available).
  2. Set an expiration date for a video and retain its insights, even after the video has been removed.
  3. Publish video directly to the Videos tab for your Page.
  4. Allow or prohibit video embeds on third-party sites.
  5. Add custom thumbnails for videos.
  6. Label videos based on interest categories, including Entertainment, News and more.

Video Library

The Video Library is a new place for Page owners to organize and update their videos. the Video Library provides an easy way to manage an entire library of videos. Changes can be made on a per-video basis, or in bulk. Page admins can access the new Video Library through the Publishing Tools tab on their Page.

Going forward page owners can do the below listed things with Video Library.

  1. Edit a video’s metadata after upload, including adding subtitles or changing the video thumbnail.
  2. Manage distribution options for videos.
  3. Search and filter videos by title, description and more.
  4. View and manage secret videos.

All the above mentioned features will be available globally to Pages over the coming weeks, informed Facebook.