Facebook Video Added To Lead-Generation Ads, Snapchat For Buying Products

World digital news - Facebook today added video to its lead-generation ads, MeUndies has been using its Snapchat account to not only show off its wares but actually sell, and more

Oculus adds virtual reality trivia, Facebook integration to the Samsung Gear: Virtual reality is getting social, according to an Oculus announcement. While this new functionality is not Snow Crash‘s Metaverse, it does offer a way to find friends who also happen to own the Samsung Gear VR, and then play a few simple games with them.

The Good Note in Beirut: The Good Note, an initiative offering children on the streets of Lebanon an easier way to get the basic items they need, has won the PR Grand Prix, Direct Grand Prix and Integrated Grand Prix at the Dubai Lynx Awards.

Facebook Just Debuted Video for Its Growing Suite of Lead-Generation Ads: Facebook today added video to its lead-generation advertising offerings that should attract financial brands, automakers, insurance companies and real estate players. It is including a call-to-action button within the video unit that will direct consumers to fill out contact forms.

Publicis Groupe Consolidates Its Media Agencies Into 4 Global Brands: A few short months after Publicis Groupe chairman and CEO Maurice Lévy announced a massive plan to restructure its entire network, the holding company unveiled today a plan for its media arm, Publicis Media, which aims to simplify its business. Under the previous restructuring plan, Publicis broke its agencies into four subgroups including Publicis Communications, Publicis Media, Publicis Sapient and Publicis Healthcare.

How MeUndies gets people to buy products through its Snapchat account: Clothing brand MeUndies has been using its Snapchat account to not only show off its wares, like boxer briefs and lounge pants, but actually sell the casual wear. The brand has included special URLs in some of its Snapchat posts and has seen that 10 percent to 12 percent of the people who see those links end up punching them into their browsers and purchasing the product.

Twitter Will Send Moments Readers to AMP Pages Any Time It Can: Twitter will automatically take mobile users who click links in its Moments section to sped-up AMP pages every time it’s possible, the company said Wednesday, lending momentum to the effort to improve the mobile web experience.

Time Inc. and YouTube Network StyleHaul Form Partnership to Serve Marketers: Time Inc., the magazine publisher striving to build its business in other platforms, and StyleHaul, described in a 2014 profile as “the largest fashion network on YouTube you’ve never heard of,” have signed a multiyear advertising partnership.