Facebook tests ‘what friends are talking about’ on newsfeed, Maltesers preps great campaign for Paralympics

Global digital news of the day - Facebook is now testing new compressed updates which emulate the snackability of Twitter posts, candy brand Maltesers, Paralympics ads feature disabled actors telling amusing everyday stories

Maltesers preps great campaign for the Paralympics: Channel 4 in Britain recently made one of the greatest ads ever about disability with “We’re the Superhumans.” The winner now is a campaign for candy brand Maltesers, and the ads by AMV BBDO, feature disabled actors telling amusing stories of awkward everyday situations that involved their disability in some way.

Martini Made a ‘Smart Cube’ That Tells the Bartender When You Need Another Drink: Italian alcohol brand Martini has created the Smart Cube, a piece of connected “ice” that tips the server off, via Bluetooth, when your glass hits slurping point. The Smart Cubes are marketed as a way for waiters to bring you a full new drink without you ever having to leave your seat … or even ask.

Facebook wants to be more like Twitter – tests ‘what friends are talking about’ on newsfeed: As it moves to prioritise updates from families and friends, Facebook is now testing new compressed updates which emulate the snackability of Twitter posts. The social network is reportedly testing a newsfeed feature called ‘what friends are talking about’ on Android.

eMarketer: Snapchat on track for nearly $1 billion in ad revenues next year: Emarketer expects Snapchat ad revenue to hit $935.5 million in 2017 and $1.7 billion in 2018, with a growing share of that revenue from outside the US. The opportunity is expressed in the gap between Snapchat’s nearly 32 percent penetration among social network users (US) and its tiny share of ad revenues flowing into social networking: 2.3 percent.

Southwest Airlines brings back ‘Wanna Get Away’ campaign: Southwest Airlines jets back to the future in new work from GSD&M, revisiting its “Wanna Get Away” campaign, which flew off the radar almost a decade ago. GSD&M developed the concept for Southwest in 1998, and the tagline propelled a series of ads that presented folks seeking to escape from all manner of comically embarrassing situations.

Ted Baker and Google team up for interactive campaign: Ted Baker is moving into the digital age with a new autumn/winter push that includes the brand’s first ever shoppable film as well as the first-ever fashion retail application of the Google App’s voice search. Dubbed “Mission Impeccable,” the campaign, created by London agency Poke, is based on the theme of espionage, a nod to the retailer’s British, James Bond-esque feel.

How Netflix is growing the popularity of Narcos through smart social media marketing: The highly successful Netflix drama “Narcos” is emerging both as a unique example of social media marketing and the appeal of ‘global television’. It posted the series trailer to its page first as a way to build interest and spread awareness for the Narcos Facebook page among Netflix’s biggest fans.