Coca-Cola’s GIF maker is getting trolled on Tumblr: It didn’t take long for the Internet to reinterpret Coca-Cola’s new advertising campaign. Last week, the brand ditched “Open Happiness,” its 7-year-old slogan, for the fresher “Taste the Feeling” as part of a branding initiative to unify its dozens of drinks with one slogan. Coca-Cola explained that the new slogan “puts the focus back on the product.”
Colgate Launches Official Super Bowl Ad & Extended Version Of Its #EveryDropCounts Spot: Colgate, also a first time Super Bowl advertiser, is another brand to launch its official 30-second Super Bowl spot, in addition to posting an extended version of its ad.
IKEA Come Home To Play: IKEA UK is encouraging parents to “Come Home to Play” in its latest campaign, inspiring adults to learn from childish enthusiasm by throwing off the shackles of “serious” and embracing the power of play.
Banner Q4 For Facebook: Revenue Tops $5.8 Billion, Ad Revenue Per User Jumps: Ad revenue climbed 57 percent in Q4 2015 from a year ago. The average ad revenue per user in the US and Canada jumped to $12.89, up from $9.86 in Q3.
Gigya Report: Facebook Still Dominates Social Logins But May Be Fading A Bit: Facebook is still the king of social logins on websites worldwide, but its dominance may be on a slow decline. That’s the big takeaway in the “Landscape of Customer Identity” Q4 report from customer identity management provider Gigya, out today.
The Economist is publishing on messaging app Line: The Economist is adding another platform to its social channel distribution: it has begun rolling out stories to Japanese messaging app Line. While Facebook serves up content relevant to each user, and Twitter Moments is more breaking-news driven, Line will prioritize more visually compelling and evergreen content.
Instagram Ads Saw Massive Demand In 2015, Thanks In Part To Video Surge: A new study from Brand Networks paints quite the rosy picture for Instagram’s ad platform. Instagram’s ad API opened up in August of 2015 and saw an influx of ad volume and interest in the platform. Brand Networks analyzed 1.6 billion Instagram ad impressions over the last six months for this study and uncovered some interesting facts.