Facebook shuts down Atlas ad server, Littlewoods Christmas Walk

Global digital news of the day - Facebook has decided to stop operating its Atlas ad server but will continue to run its Atlas measurement tool, Littlewoods, the British mail order company, is riffing on Shaun of the Dead this Christmas with the Littlweoods Christmas Walk, and more

Facebook shuts down Atlas ad server because it doesn’t serve ad sales: Facebook has decided to stop operating its Atlas ad server but will continue to run its Atlas measurement tool, the company announced on Friday. As much as the decision was Facebook’s to make — Atlas’s ad server has struggled to attract customers — it shows how centered Facebook’s ad-tech strategy has become around ads sold through Facebook.

Mark Zuckerberg outlines how Facebook will tackle its fake news problem: In a post to Facebook last night, Zuckerberg outlined the steps that Facebook is taking to limit the spread of false information, but reiterated his belief that the company should not become the “arbiters of truth.”

Sprinklr acquires Little Bird, a tool for finding experts on anything via Twitter: New York marketing tech firm Sprinklr has acquired Portland-based Little Bird, according to Sprinklr founder and CEO Ragy Thomas.

Very.co.uk get more out of giving: Online merchandise store Very.co.uk is running “Get More Out of Giving”, an advertising campaign centred on an animated commercial. The very.co.uk Get More Out of Giving advert follows the story of a big-hearted woman as she makes her Christmas journey home from work, spreading festive cheer by giving gifts wrapped in glowing pink. Our heroine is accompanied by a flying heart.

Littlewoods Christmas Walk: Littlewoods, the British mail order company, is riffing on Shaun of the Dead this Christmas with the Littlweoods Christmas Walk. The commercial features a family who set out to get some fresh air on Christmas Day, dressed in style. The family walks through the streets proudly displaying winter jackets, boots, makeup, Beats headphones, Fitbit, scooter and lightsaber.