Horror network CryptTV shows the potential for scripted content on Facebook Live: CryptTV, a digital-only network has been distributing original horror content across Facebook, YouTube, and Snapchat to a growing number of fans. Now it’s taking things a step further, demonstrating the potential of scripted content on Facebook Live. Rather than just distributing finished content on Facebook, the network is airing an original film.
Pinterest is working on a new ‘Explore’ section for publishers, brands: Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans. There will be places for advertisers to buy into media sections.
This most horrifying psa portrays addiction to one of the world’s deadliest drugs: A surreal six-minute video from Europe is aiming to battle the use of krokodil—a cheap, easy-to-make heroin alternative infamous for turning the skin of its users into scaly reptilian patches, and their brains into puddles—by imagining the darkest, most self-destructive thoughts of one of the drug’s users. The film, titled “Krokodil Requiem,” is a haunting mix of animation and live action.
Snapchat may stop sharing ad revenue with Discover media partners in favour of a flat upfront fee: According to Recode, Snapchat now has ambitions to pay content partners a flat license fee upfront and keep the ad money for itself, adopting the same model that TV broadcasters use when they commission content. Ultimately it would mean Snapchat would have full control of its ad inventory.
Dove’s latest #SpeakBeautiful campaign comes under fire for ‘policing women’s self-expression’: Dove is facing a backlash on social media for #SpeakBeautiful campaign which seeks to “spread positivity” online. The campaign requires women to ask friends who are being negative online, be it about themselves or others, to post two positive tweets for every cynical one they share using the hashtag #SpeakBeautiful.
Facebook rolls out recommendation feature that lets your friends tell you what to do: Facebook has added a recommendation tool that helps you discover new places, events, things to do, and services around you by drawing on your friends. If you find an event to attend, Facebook has made the ticket-buying process more seamless. And when it’s time to interact with a business, there are new call-to-action buttons you can use.
Facebook embraces utility with food ordering and ticketing: Facebook wants you to participate in your community, not just talk about it, with a slew of new features launching today. From Facebook Pages, you’ll now be able to order food through Delivery.com and Slice, request an appointment through MyTime, get a professional services quote, or buy movie and event tickets through Ticketmaster and EventBrite without leaving Facebook.
LinkedIn re-endorses Endorsements with relevance and targeting features: A new version of endorsements, LinkedIn says, will be supercharged with machine learning algorithms to surface endorsements that are more relevant to the person viewing your profile. And endorsements will now also feature targeting, so that when you would like a peer to verify your skill, LinkedIn will send that recommendation to a person who is more likely to fulfil it.
Facebook adds new tools for local discovery and commerce: Facebook is adding more tools for consumers and business owners. The most significant of these new tools is online food ordering and the ability to buy tickets and book appointments on Pages through “call to action” buttons. Facebook has partnered with Booker, BookingBug, Front Desk, HomeAdvisor, MyTime, Pingup, Schedulicity, Setster, Simplybook.me, EventBrite, Ticketmaster, Fandango, Porch and TalkLocal.
Pinterest launches the Pin Collective so brands can hire influencers to create ads: Pinterest is moving deeper into the influencer marketplace with a new program that matches brands and advertisers with content creators to create “inspiring, actionable pins.” With this feature — called the Pin Collective — the company behind the popular visual search and idea engine has hand-selected a group of publishers, production shops, and creators to craft pins that capture users’ attention.
Google shares data on how mobile is set to impact shopping this holiday: Along with a set of recommendations for effectively reaching shoppers on mobile this holiday season, Google published a compilation of stats to help round out a picture of how mobile is influencing shopping behaviors in-store and online.