Facebook rolls out Hindi transliteration tool on Android app: Facebook has rolled out a Hindi text editor in its Android app. The company said that this feature has been added based on feedback they have received from users wanting to type in the native Devanagari script instead of the Roman script.
LAVA launches its new brand campaign with Mahendra Singh Dhoni: Lava International Limited, one of the leading players in the Indian mobile handset industry, launched its latest multi-channel marketing campaign featuring its brand ambassador and India’s most successful national ODI cricket team captain, Mahendra Singh Dhoni.
IPL racks up 111 million interactions on Facebook: Facebook said the ongoing IPL generated about 111 million interactions on the platform till April 20, with 14.2 million users logging in to discuss the game.
Sony Max bets on digital for IPL promotion: In March SPN (Sony Pictures Network) unveiled its campaign theme– ‘Ek India Happy Wala’ for the ninth edition of Indian Premier League, which is currently running across its network. Under the same campaign, movies channel Sony MAX and SIX (IPL’s official broadcasters), are conducting digital activities throughout the tournament for further promotion.
Vinit Bharucha joins Chimp&z Inc as Creative Director: Chimp&z Inc has announced the appointment of Vinit Bharucha as its Creative Director. Bharucha has vast experience in the digital world and has conceptualized and executed numerous campaigns in his career.
FreeCharge endorses a ‘Lo Do Khatam Karo’ transaction through its mobile wallet: Digital payments platform, FreeCharge, launched its new brand campaign, ‘Lo Do Khatam Karo’ amidst the Vivo Indian Premier League (IPL) cricket season. The campaign, conceptualized by Mullen Lowe Lintas, uses a humorous storyline to unveil the new slogan for the brand, simultaneously demonstrating to its audience how payments may be transferred through FreeCharge.
Performics appoints Suhael Choudhury as Senior Vice President & Business Head, West: Digital & performance marketing firm Performics India has appointed Suhael Choudhury as Senior Vice President, Business Head –West. She will report in to Mayoori Kango, Chief Digital Officer for Performics & Resultrix.
Vodafone India buys You Broadband: In an attempt to strengthen its presence in the home broadband segment, Vodafone India has acquired Mumbai-based internet service provider You Broadband for ₹350-400 crore. The companies are expected to announce the deal in the next few weeks.
Hathway launches new music and movie channels: Hathway has launched a series of four new channels in the music & movie genres as they set on an ambitious roadmap to create a robust bouquet of channels which will offer Hathway subscribers, the best of entertainment package exclusively.