Facebook Pushing Brands To Go Big On Messenger, Google Mulling Yahoo Buyout

Global digital news - Facebook is priming the pump for brands to go big on Messenger, Yahoo is for sale and Verizon could be potential first-round bidders, and more

How Pinterest is targeting the UK market: Pinterest began opening up its ad business to markets outside the U.S. this week, starting with paid-for Promoted Pins in the U.K.

Business Insider joins 1 billion monthly Facebook video views club: Business Insider did more than a billion Facebook  last month, according to the company, which puts it in the upper tier of Facebook video publishers. It’s exponential growth for the publisher, which only started uploading videos directly to Facebook last August.

Facebook Said to Face Decline in People Posting Personal Content: Facebook is working to combat a decline in people sharing original, personal content, the fuel that helps power the money machine at the heart of its social network, according to people familiar with the matter. Overall sharing has remained “strong,” according to Facebook. However, people have been less willing to post updates about their lives as their lists of friends grow, the people said.

Mashable’s shift toward video sends news staff packing: Mashable is moving toward video content — and moving on from certain staff members. A week after announcing a $15 million funding round that looks to expand storytelling to television, among other platforms, Mashable CEO Pete Cashmore revealed layoffs and shake-ups.

Sky to live-stream sport and news on Facebook: Sky is planning to broadcast “a great deal of content” on Facebook Live in the coming months across both news and sports, according to digital director Lucien Bowater.

The Economist Will Pitch Sponsored Mini-Documentaries in Its NewFronts Debut: The Economist—the 172-year-old British publication known for its thoughtful perspectives on politics, international affairs and finance—will showcase Economist Films for the first time during this year’s Digital Content NewFronts.

Redditors rejoice! Reddit has finally come through with an official mobile app: Available for both iOS and Android, the Reddit app serves as a way to access the website, but it also replaces Alien Blue, an unofficial Reddit app that was acquired by the company back in 2014.

Google/Alphabet and Verizon mulling Yahoo buyout: Yahoo is for sale, and Bloomberg is reporting that potential first-round bidders include Verizon, which had confirmed interest, and Alphabet, Google’s parent. It’s a developing story.

REI Celebrates the Inspirational Stories of Dedicated Hikers in New Campaign: To celebrate its customers’ love of hiking and exploring the outdoors, REI launched Every Trail Connects, a series of three six- to eight-minute videos that tell emotional stories from three of America’s hiking trails. The first video, which launched in January, features Errol “The Rocket” Jones, a 65-year-old long-distance runner who trains on the Bay Area Ridge Trail outside of San Francisco.

Facebook Messenger has new ways for brands to meet its 900 million users: Facebook is priming the pump for brands to go big on Messenger. A week before Facebook is expected to announce ads in its messaging service, the social network is rolling out new ways for brands to get in front of the now 900 million people who use Messenger each month.

Google Self Driving Bicycle: Google is introducing the Google Self Driving Bicycle in Amsterdam, the world’s premier cycling city. The Dutch cycle more than any other nation in the world, almost 900 kilometres per year per person, amounting to over 15 billion kilometres annually.