Time racked up 125,000 Line followers in a week: Messaging is the new social network. Like other publishers, Time magazine is getting on board, sharing articles on Japanese messaging app Line. Time has been using Line to send out a story or two a day, all in English. Followers can also get news on a specific topic by messaging words to Time including science, entertainment and tech.
‘No agencies have this breadth of content’: Inside Accenture’s $600 million content business: When a big software company needed to create training materials for its 1,500 U.S. salespeople last year, it could have done it in-house. Another option was to reach out to a content studio or an agency. Instead, the company, which declined to be named, turned to Accenture’s content practice.
Be the Match Be the Guy: Nonprofit Be The Match, an organisation operated by the National Marrow Donor Program in the US, recently enlisted the help of its agency Space150 to create a campaign that would encourage young men (ages 18-24) to join its cause and help save lives. Because “men in this age group have the highest propensity to be a match for patients facing blood diseases, including lymphoma and leukemia,” according to the agency, the nonprofit wanted to create something that would show how young men can truly make a difference despite their “peculiarities.”
Facebook’s now the leader in the fight against ad blocking: Publishers have been trying a variety of approaches to combat ad blocking, from the polite ask to the guilt trip to, occasionally, the hard line tack. Facebook, with its nearly 2 billion monthly active users, is on a whole different level than any one publisher. But it’s heavily reliant on advertising, so today Facebook announced it’s going to force people to see ads on its desktop site by changing the way it loads ads.
231 Million People Talked About Pokemon Go on Facebook and Instagram in July: In the newest installment of Adweek’s ongoing monthly series that tracks the buzziest topics on Facebook and Instagram, the social network found that 231 million people engaged in 1.1 billion interactions that mentioned Pokemon Go for the month of July. While the chatter about the video game was split evenly between men and women, more women posted content about Pokemon anime and its television show on both platforms.
Inside the Guardian’s data visualization play for Rio: While plenty of people will get a thrill from watching Tom Daley’s synchronized diving, few will be scrutinizing it at the level of the Guardian’s data visualization team, as it calculates the torque of each twist from the springboard to the exact angle he enters the water.
How Channel 4 News grew its monthly Facebook video views to 200 million: In the last year, U.K. broadcaster Channel 4 News has entirely stopped posting text and static photos to social media to focus almost exclusively on video. The move to video has paid off: Although half its Facebook posts were already video as of January last year, it netted a total of 5 million views for the month. Today that monthly number is over 200 million.
WSJ digital subs up 25 percent for the year: The Wall Street Journal digital subscribers totaled 948,000 at the end of the 2016 fiscal year, according to a company news release on Monday. That’s compared to 753,000 in the prior year, or up 25.9 percent.