Twitter which is already having issues with its growth globally has some more bad news coming its way. According to a recent study conducted by Tata Consultancy Services, Indian youth stay hooked on Facebook but find Twitter complex to use, which has hampered its popularity in the country.
The study titled as TCS’s GenY 2013-14 report was conducted between July to December 2013, focused on metros and 10 Indian cities including Ahmedabad, Bangalore, Bhubaneswar, Coimbatore, Hyderabad, Indore and Kochi. It was conducted across a total base of 18,196 high school students of the 12-18 age group.
The report further has some interesting facts to be noted which are listed below:
1. Facebook emerged as the most popular with 86% respondents saying they have an account and 76% stating that it was their most “preferred” social networking portal.
2. 23% respondents said they have a Twitter account but only 2.7% said the microblogging site was their most preferred social networking medium.
3. Facebook also saw high levels of engagement with 22% respondents saying they posted on Facebook every day.
4. 53% said they have more than 120 friends on the world’s largest social networking site.
5. About 87% respondents said social media has made them aware of current affairs.
Facebook which has more than 100M users in the country should be happy, looks like Twitter’s growth problem is not going anywhere. Hopefully its latest effort during the IPL7 and the forthcoming FIFA World Cup 2014 might boost its popularity among the Indian youth.