Facebook Mobile Ad Revenue Grew To $4.26B In Q1 2016, 75% Of SEO Specialists Aren’t Prepared For Google AMP

Global digital news - Facebook mobile ad revenue rocketed at an even steeper clip, increasing by 76% year-over-year to hit $4.26 billion, three-quarters (76 percent) of SEO specialists have yet to act on Google AMP, and more

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Facebook’s Q1 earnings leap 52% to hit $5.4bn: Facebook announced a 52 percent annual leap in earnings during the last quarter amounting to $5.4bn, with revenues from mobile advertising accounting to 82 percent of its total takings for the quarter.

Facebook’s mobile ad revenue grew by 76% to $4.26 billion in Q1 2016: Facebook mobile ad revenue rocketed at an even steeper clip, increasing by 76% year-over-year to hit $4.26 billion and account for 82% of the period’s ad revenue.

AOL launches new publisher facing programmatic platform in SE Asia: AOL unveiled ONE by AOL: Publishers, offering AOL’s advanced content and distribution capabilities, to Southeast Asian publishers.

Audi Captain America Civil War Chase: Audi is running “The Chase”, a teaser and tie-in for the May 6 release of the Marvel Entertainment feature film Captain America: Civil War. A normal everyday family on a seemingly ordinary drive find themselves immersed in the Marvel cinematic universe. The foursome is thrust into a high-speed, high-risk chase with Captain America, Black Panther, The Winter Soldier and a fleet of 2017 Audi SQ7 police cars.

Facebook Says It Gained 60 Million Users in the Last 3 Months: The social media giant added 60 million more users in the first three months of the year, according to its first-quarter earnings statement released today. That means it now has 1.65 billion monthly active users, a 15 percent increase over the first quarter of 2015.

75% of SEO specialists aren’t prepared for Google AMP: Google’s Accelerated Mobile Pages (AMP) – its attempt to help the publishing industry adjust to a ‘mobile first’ world – may be one of the key challenges facing the media industry in 2016, but over three-quarters (76 per cent) of search engine optimisation (SEO) specialists have yet to act on it.

GoDaddy Gives a Fake Cheese Artist His Own Twitter Account to Trash Talk With Shaq: Today, the web-domain company and its new creative agency, TBWA New York, are launching a digital and TV campaign called “Heads of Cheese.” The story follows Fred, an artist who runs HeadsOfCheese.com and loves to create sculptures—specifically of Shaquille O’Neal.

Inside Business Insider’s aggressive European expansion: A lot has changed in the 18 months since Business Insider made its 2014 U.K. debut. The U.S.-based digital media company has seen its U.K. traffic grow from 2 million monthly uniques to more than 5 million monthly readers, according to comScore. It beefed up its London staff from 11 to 35 people and generated “triple-digit growth” in advertising revenue.

Facebook looking at other interactive formats beyond livestreaming and 360 videos: On an call to discuss the company’s first quarter earnings, Zuckerberg declared that we’re in the “golden age of video” and this medium is a perfect way to allow people to interact, a core part of Facebook’s long-term vision. And while others may be thinking that the social networking company has no business being in the real-time conversation space, Zuckerberg shrugged that off and believes that there’s room for many products and companies in the space.

Users average 50 minutes per day on Facebook, Messenger and Instagram: Today on the Q1 2016 earnings call, Mark Zuckerberg said, “Today, people around the world spend on average more than 50 minutes a day using Facebook, Instagram and Messenger…and that doesn’t count WhatsApp.” That’s amongst people who use any of those apps globally, Facebook clarified for me.