Facebook no more denies that while it is the world’s most popular social network, it is also the chosen platform for duplicate or false accounts. As per the company’s estimations, Facebook may have over 100 million ‘duplicate’ accounts, with the percentage of these accounts being higher in developing markets such as India, besides 5 to 15 million ‘undesirable’ accounts registered with it worldwide.
During the latest earnings call Facebook reported that it now has 1.28 billion total monthly users, 802 million daily users, and 609 million daily mobile users. Besides this, it said the percentage of duplicate or false accounts is higher in developing markets such as India and Turkey.
Facebook has also stated that the estimations of duplicate or false accounts ‘may not’ accurately represent the actual number of such accounts and the social website is continually seeking to improve ability to identify duplicate or false accounts and estimate the total number of such accounts, and such estimates may change due to improvements or changes in its methodology.
During the Q3 2013 earnings call, Facebook estimated that 14.3 crore accounts on the popular social networking site may be false or duplicate, with a major chunk of them coming from developing markets like India and Turkey. This was the first time Facebook had acknowledged the growth of fake or duplicate accounts.
While the percentage is still small, it is good that Facebook is getting serious of such unscrupulous activities that are harming the social network. One of the recent noteworthy step Facebook took was to clean up its News Feed by reducing like-baiting and spammy posts.