Facebook Lite is now used by 100 million active monthly users: Nine months after launching the Facebook Lite app – the lighter, slimmed-down Android version of the main app – the world’s largest social networking site Facebook said the app had touched 100 million active monthly users.
Aditi Rao features in a unique audiovisual ‘Let’s Dance’ for UnBlushed: In an interesting experiment with audio and visual juxtaposition, talented actress Aditi Rao has not only revealed her heartfelt feelings on life but also shown a part of her talent that was hitherto little known. Part of the celebrated UnBlushed Series by Culture Machine, the show shows Aditi’s philosophies and its purpose in an extraordinary video which is choreographed by Shampa Sonthalia and Bertwin D’souza.
Tyroo & Nazara to enable e-commerce in mobile games: Tyroo Technologies, today, announced its partnership with India’s leading mobile game publisher and developer Nazara Games, to power their mobile game ‘Nazara Cricket’; riding on the cricket fever in India with the upcoming World Cup T20.
Nissan introduces digital initiative ‘Play of the Day’ for cricket fans: As the first round of the ICC World Twenty20 begins, Nissan has launched, ‘Nissan Play of the Day‘, a digital initiative that will give cricket fans the chance to watch and vote for the most exciting moments from this year’s series.
Debasish Gupta joins Shoppers Stop as marketing, loyalty and analytics head: Shoppers Stop, India’s largest department store chain, has roped in Debasish Gupta to head its marketing, loyalty and analytics division.
CA Media names Vivek Jain CEO of digital business: CA Media Digital (India) Pvt Ltd, the digital business of CA Media LP, has appointed Vivek Jain as its chief executive officer. Jain was previously vice president of digital media products at Reliance Jio Infocomm Ltd, billionaire Mukesh Ambani’s yet-to-be-launched telecommunications venture.
7UP Launches Campaign for Nimbooz Masala Soda: PepsiCo’s soft drink brand, 7UP Nimbooz Masala Soda, has rolled out a communication featuring bollywood actress and brand ambassador Anushka Sharma. The TVC highlights the product’s proposition of ‘Asli Nimbu Maar Ke‘ (contains real lemon) which has been a key differentiator for the product.
With Improved Mobile Search Experience, Google India Bets Big on Cricket: Google India has made an attempt to connect with the masses, by betting high on Cricket.