What Marriott learned from its faulty Facebook Messenger chatbot: Marriott’s first foray into Facebook Messenger in March 2016 was a complete disaster. The bot immediately misfired, sliding into customers Facebook inboxes to make unsolicited suggestions. Customers who had recently browsed through rooms at Courtyard Marriott Chicago online, for example, were sent personal messages asking if they still wanted to book a room.
Unilad is using Facebook Live to stream mixed martial arts: Starting in November, viral bro publisher Unilad is getting into the sports broadcasting game. Through a test deal with the British Association Mixed Martial Arts, Unilad will stream on Facebook matches from the No. 3 British mixed marital arts league. The idea is to use Unilad’s broad reach on the platform, where it has 19 million likes, in order to branch into sports broadcasting by matching up with niche sports that appeal to Unilad’s young, male audience.
Twitter’s pre-roll ads are slow to take off with influencers: Twitter’s pre-roll video ads have been open for business to influencers for a month now. But it appears they’re not being widely adopted yet.
Thomas Cook enters Chinese market with a WeChat VR game: Thomas Cook, the travel services company, has opened its doors in Shanghai. Thomas Cook wanted to raise awareness about the brand in the Chinese market. For getting the attention of over 100 media professionals from China during its launch event on September 6, 2016, the brand developed a WeChat Virtual Reality experience and a live game ‘Play Together’’ along with KRDS Shanghai.
Lady Gaga Signs With Bud Light for New Campaign: Bud Light is hooking up with Lady Gaga in a new TV ad debuting tonight during “Sunday Night Football,” as the nation’s largest beer continues its celebrity-driven marketing approach.
It’s finally over for live-streaming app Meerkat: Meerkat is no more. The live-streaming app that once promised so much has just been yanked from the the iOS and Android app stores. Ben Rubin, the CEO of Meerkat creator Life On Air, confirmed the move on Friday, adding that his team is now focusing on its latest mobile software, group video chat app Houseparty.
The Guardian is the latest publisher to join Amazon Echo: Amazon’s Echo voice-controlled speaker allows people to call up information, music, even jokes. The Guardian is making its podcasts, news, opinion and reviews accessible. Echo users can get Guardian headlines or news on a particular topic, like sports or the U.S. elections, or Brexit news. Amazon’s Alexa voice assistant, similar to Apple’s Siri, will then respond with the top three headlines.
Facebook is reportedly planning to build a huge new data centre in Denmark: Facebook is planning to build its third data centre outside the US in Denmark, according to local news site fyens.dk. The social media giant is reportedly looking to build a facility with three server halls in an industrial area near Odense, which is Denmark’s third largest city.
Facebook launches Messenger Lite for Android: Facebook has launched a slimmed down version of its popular Messenger app in an effort to appeal to users in countries with less than stellar internet access. Called Messenger Lite, it gives the ability to send text, photos, and links to anyone using Facebook Messenger when they have “slower than average internet speeds and a prevalence of basic Android smartphones.”