Whatsapp borrows from Snapchat for camera update: WhatsApp is the latest Facebook-owned app to emulate Snapchat courtesy of its camera update. The popular messaging service now lets Android users personalize images and videos with text, doodles, and emojis. The update allows you to customize both new and old media, whether it be photos and clips stored on your phone or those taken from the camera whilst in WhatsApp.
How ANA is using CNN’s social video network Great Big Story to find the ‘Japan curious’: Japanese airline All Nippon Airways wants to attract more European customers and has picked CNN’s social video network Great Big Story to create and distribute its message. The result is a seven-part video series,“Ichigo Ichie,” which translates to “One Opportunity, One Encounter,” which focuses on Japanese cuisine, culture and hospitality.
I want my Snapchat TV: MTV is launching Discover shows: On the international version of its Snapchat Discover channel, MTV is launching three new video series this fall. The first, which launched on Sept. 29, is a game show called “Show Us Ur Phone,” in which host Charlotte Crosby ambushes couples on the street and goes through their phones. Two other shows, “MTV Sex Squad” and “MTV Threads,” are premiering in October.
Innisfree gets YouTube stars together to target Malaysian millennials: The ‘My Style, My Cushion’ music video, conceptualised by Isobar Malaysia, features five popular Malaysian YouTubers and fashion influencers. The five were chosen by Isobar along with innisfree Malaysia and its PR team based on their distinct styles and personalities.
Salesforce Buys Krux, the Data-Management Platform, for $700 Million: Instead of Twitter, Salesforce has acquired data-management platform Krux for $700 million in an even mix of cash and stock, according to a company filing with the SEC.
MS Thru a Child’s Eyes: Kim Ball, Ogilvy’s global director of communications, has been living with MS (multiple sclerosis) throughout her thirteen years in the agency network’s office in Paris. Ogilvy Paris has worked with Kim and her daughter Sienna to create MS Thru a Child’s Eyes a short film in which Sienna talks about what its like to have a mother with MS.
Facebook Launches Marketplace to Let Users Buy and Sell Items: Today, the company announced the launch of Marketplace, a destination for people to find—and make offers for—items directly through Facebook’s mobile app. A button for Marketplace will replace the Messenger icon in the bottom center of the app.
Facebook’s Craigslist-style Marketplace isn’t open to brands, Page owners: For now, Pages cannot sell products through Marketplace, and there’s no way for anyone who can sell products in Marketplace to pay Facebook to have an item featured in Marketplace or shown to a specific group of people.