News Corp takes publishing lessons from its own right-leaning Heat Street: Four months after News Corp launched its right-leaning Heat Street, the startup claims nearly 6 million unique visitors and is quietly becoming a model for the rest of the company for its lean and nimble approach, if not its ideological slant.
4 fashion brands that are getting creative with shoppable video: More recently, brands have been stepping up their shoppable content as the technology has become more sophisticated and the companies behind it more moneyed. There’s even interest from platforms too.
How The Daily Beast gets 40 percent of readers to visit its homepage: Digital publishers hoping to move their readers from social and search channels onto their own websites would do well to take a look at what The Daily Beast has been up to.
UK publishers are mixed on performance of Facebook Instant Articles: While still early, publishers are starting to gauge how beneficial posting fast-loading content directly to Facebook via Instant Articles can be to them, both in terms of traffic performance and revenue. Views in the U.K. are mixed.
Mainland New Tricks for Romance: Mainland, the New Zealand cheese brand, has introduced a new commercial, “New Tricks”, applying the “good things take time” motto to romantic relationships. The Mainland New Tricks commercial is continuous with years of heritage advertising focused on the idea that Mainland isn’t just a place, it’s a philosophy that good things take time.
Mythic Bridge Change The Script: This post is timed to coincide with Worldwide Suicide Prevention Day. Mythic Bridge, a non-profit using film-making to enable at-risk youth to actualise their potential, is running “Change The Script”, a PSA film and online awareness campaign. At the heart of the Mythic Bridge Change The Script campaign is a commercial showing what at first appears to be a young gay man preparing to jump from a city rooftop.
Twitter rolls out an app for Amazon’s Alexa voice assistant: Twitter has rolled out an app called Twitter Reader so that people can have their Amazon Echo smart speakers or other Alexa-enabled devices recite their Twitter feeds.
Dubsmash Is Now Letting Brands Sponsor Channels for Discovering New Content: Dubsmash—the popular mobile app that lets users take video selfies while lip-syncing to songs and movie lines—wants brands to sponsor channels meant for discovering new content.
Facebook Lookalikes go global with new update: Since released more than 3 years ago, Facebook Lookalike Audiences have been the gold standard for matching like-minded audiences. A new release from Facebook is now bringing the powerful matching across borders – International Lookalike Audiences.