Facebook Launches Instant Articles In Asia, LinkedIn Does A Major Mobile App Revamp

Global digital marketing stories of the day include Facebook launching Instant Articles in Asia with 50 publishers, a latest report also state teens still don't think Facebook is cool but usage is more than nay other social site.

Facebook- Instant Articles

YouTube Seeks Streaming Rights to TV Shows, Movies: YouTube is seeking streaming rights to TV series and movies to bolster its new subscription service, intensifying its rivalry with Netflix Inc., Amazon.com Inc. and Hulu in the competitive market for online video.

Publicis Groupe Shuffles Management: Publicis Groupe SA is overhauling its structure and shuffling its leadership ranks in a bid to rejuvenate its business after three years of disappointing financial performance.

Microsoft Peace on Fifth Avenue: Microsoft is re-imagining its brand relationship with Apple with “Microsoft Peace on Fifth Avenue”. Traditional holiday marketing campaigns have concentrated for years on competitive messages designed to sway buyers toward their products and services. But this year, Microsoft has taken a different approach.

Google will shut down Songza on January 31, 2016: Google today announced the Songza website and app will be killed off on January 31, 2022. The Google Play Music team has been working hard to port over Songza’s features, and as of today the two apps have reached feature parity. As a result, Songza users are being given two months to make the switch.

LinkedIn launches major mobile app revamp for iOS and Android: LinkedIn’s major app overhaul is live on iOS and Android, bringing with it a few key changes to the business social network.

Facebook Partners With 50 Publishers To Launch Instant Articles In Asia: Facebook is bringing its Instant Article media format to Asia after more than twenty media from eleven countries in the region — including China, India and Indonesia — went live on the platform. A further 30 more media have agreed to begin publishing Instant Articles “soon,” Facebook said.

After privacy ruling, Facebook now requires Belgium users to log in to view pages: In response to a privacy ruling, Belgian Facebook users must now sign in to see any content. The change means that if you don’t have a Facebook account, you can’t view Belgian Facebook pages — including public profiles like those of local businesses.

Facebook now lets you chat with businesses via Messenger on their website: Managing a Facebook Page is a crucial social strategy for many business owners today, and now Facebook wants to make it easier to interact with customers right from their own websites. An update to the Page Plug-in lets businesses add a message box and event information to their page.

Teens still don’t think Facebook is cool but they use it more than any other social site: A new study from research firm Forrester found that while only 65% of 12 t0 17-year-olds consider the social network “cool,” (ranking it below most other popular apps), it still generates more “hyper usage” than Snapchat, Instagram, or Twitter. About 61% say it’s the social network they use the most.