Mayer confirms Yahoo’s selling Tumblr ads through Facebook’s ad net: Tumblr is in a bad way. Three years after Yahoo bought the company in a $1.1 billion deal, the social network is having such a hard time getting brands to buy its ads that it’s started to lean on its parent company’s traditional banner ads and one of its would-be rivals’ ad networks to help it make money.
Use of emojis in marketing campaigns soars 557 percent in 12 months: Appboy recently conducted a survey examining “the rise and rise of emoji marketing,” and found that the number of active campaigns containing emojis has increased by 557 percent in the last 12 months, and 114 percent year to date. This, the company says, translates to more than 700 million emoji messages being sent last month, versus 145 million 12 months ago and 400 million in January.
Telstra Magic of Technology: Telstra has unveiled a new brand campaign that brings to life the magic that can be created on Telstra Networks. The Telstra Magic of Technology campaign highlights how Telstra enables people to thrive in a connected world and aims to position Telstra from a telco to a techco. The launch ad begins with a quote from science fiction writer and futurist Arthur C. Clark: “Any sufficiently advanced technology is indistinguishable from magic”.
Yahoo revenue up in Q2, but earnings per share misses expectations: The company says it earned about $1.31 billion, up from $1.24 billion last year and ahead of the expected $1.08 billion. But earnings per share came in at nine cents, below the expected 10 cents per share. In Q2 of 2015, earnings per share were 16 cents.
Facebook Is Launching New App-Install Ads to Help Developers Find Audiences: The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might signal how likely a person is to play a game, book a flight or buy a pair of shoes. Signifying app events include actions like adding an item to an online shopping cart or wish list, initiating a checkout, purchasing a product, rating an app, searching for an app or viewing content.
Mountain Dew Chose Its New Permanent Flavor by Tapping Into Cult Social Following: This summer Mountain Dew kicked off an epic competition for its die-hard fans. Dew fans had spent years asking for two flavors, Baja Blast and Pitch Black, to be sold permanently in stores. Mountain Dew was only going to bring one flavor back forever so it decided to let the fans vote in the DEWcision 2016 campaign.
BuzzFeed’s newest political reporter is a bot: On Sunday, BuzzFeed launched BuzzBot, an automated chatbot for Facebook’s Messenger app. The bot, developed by BuzzFeed’s Open Lab (an R&D skunkworks based in San Francisco), is capable of having a limited back-and-forth with users to gather news about the convention throughout the week.