Facebook & Instagram Offering Ads Targeted At Holiday Shoppers, Shiseido High School Girl

Global digital marketing news includes Facebook & Instagram Offering Ads Targeted At Holiday Shoppers, Shiseido High School Girl

Instagram ads

1. Agencies react: Snapchat opens the door to audience targeting: Advertisers can’t resist Snapchat’s highly concentrated young audience. But the messaging app has been losing favor with marketers who want the same campaign reporting data and targeting they get from Facebook and Google.

2. BBDO pits its creatives against one another to create a new YouTube video for Twix: BBDO creatives from Brazil, Colombia, France, Germany, the U.K. and the U.S. were challenged to create a spot that was globally relevant and played on the brand’s ongoing left Twix vs. right Twix rivalry. The teams produced the videos at YouTube Spaces in London, Los Angeles, New York and Sao Paulo. The experiment represents BBDO’s bid to trade traditional creative approaches for fast and agile ways of creating content.

3. Getty Images, Condé Nast enter image partnership: Getty Images and Condé Nast have entered an image partnership to represent the Condé Nast Collection, featuring a century’s worth of contemporary and vintage artwork from the company’s portfolio of brands. The editorial partnership will bring together Getty Images’ archival expertise as curators of the Hulton Archive, with Condé Nast’s custodianship of its fashion archives.

4. Shiseido High School Girls? Shiseido, the Japanese hair care and cosmetics manufacturer, along with Japanese film production company Watts of Tokyo, has won the Grand Prix for Film at the 2015 Epica Awards. The film “Shiseido High School Girls”, takes us into a classroom in which attractive students look at the camera, made up in Shiseido’s products. Halfway through the film we’re let into the secret behind the high school girls appearance. A student holds a book in which the Japanese words translated into English read, “Did you realize that there are boys in this classroom?”. The tagline, written on paper at the end, “Anyone can be cute”.

5. ElaN Taste The Translation: ElaN Languages, the online translation tool, has picked up the Digital Grand Prix at the 2015 Epica Awards for “ElaN Taste The Translation”. Not many people know the quality of ElaN, since almost everyone uses Google Translate. What better way to prove that one online translation tool works better than the other by putting them both to a test: a tasting test.

6. Facebook & Instagram Now Offering Ads Targeted At Holiday Shoppers: Last minute shopping for holiday customers? There’s still time on Facebook and Instagram. The social network is rolling out a new ad-targeting segment to enable brands to zero in on people who are highly engaged with content related to holiday shopping, including Black Friday and Cyber Monday. The segment, which will run from Thanksgiving through New Year’s Day, can be used on any ad format on either network.

7. Facebook’s Oculus Finally Ships First Consumer Product: Samsung Gear VR: Oculus, the virtual reality startup that Facebook bought for $2 billion in 2014, is finally launching a consumer product. Sort of. The long-awaited Oculus headset won’t be available until the first quarter of 2016, but Oculus technology is powering the Samsung Gear VR unit that is shipping today.

8. Quartz forms incubator for global reporting talent: Global news site Quartz wants to overhaul how it hires global talent. With what it’s calling a “talent lab,” Quartz wants to formalize how it discovers and develops writers, videographers and data journalists from around the world. It will be one part talent network, one part skill incubator, and a way for Quartz to increase its global coverage without breaking the bank.