Facebook India Registers 27% Increase in Revenues: Facebook posted a 27% jump in its revenues in India to Rs 123.5 crore during the year to March 2015 from Rs 97.6 crore a year earlier, according to filings with the Registrar of Companies on Thursday.
Dentsu Webchutney bags Forever New’s digital mandate: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has bagged the digital advertising duties of Forever New following a multi-agency pitch. As part of the new mandate, the agency will be handling the search and digital advertising services for the brand. The account will be handled out of the agency’s Delhi office.
Ola hires Raghuvesh Sarup as chief marketing officer: Online cab aggregator Ola has appointed Raghuvesh Sarup as its chief marketing officer (CMO). He will join the company in February and will be responsible for marketing across the brand and profit & loss for all categories. He will be a part of the company’s core leadership team.
Rediffusion-Y&R Group partners with The Social Street: Y&R Group and The Social Street have entered into a strategic alliance to provide value added marketing services to clients of Rediffusion – Y&R, Everest Brand Solutions and Rediffusion Wunderman effective from 1 March, 2016.
Even children love their mothers using Godrej Expert Rich Crème: Indian culture has generally perceived hair colour with cynicism. To break this notion, Godrej Expert’s latest commercial for their Rich Crème conveys the message of colouring one’s hair in an adorable manner. The campaign, conceptualized and executed by Creativeland Asia, aims to change views of society. Rich Crème hair colour doesn’t just colour, it also nourishes the hair with its unique aloe and milk protein formula. The campaign brings out this ‘dekhbhaal’ positioning using a parent-child relationship.
McVitie’s plays on the fit habit positioning: Biscuit brand McVitie’s intends to be a household brand and widen its consumer focus with the new range of biscuits – Digestives and Whole Wheat Marie. With this aim, it has launched its latest campaign starring actor Kajol. The TVC has been conceptualized by DDB Mudra.