Facebook India Now Has 142M Users, Nielsen Acquires Informate Mobile Intelligence

Indian digital news - 90% Indians use Facebook via mobile, Nielsen has acquired Informate to improve mobile measurement globally, and more

Amul Milk raises a glass to woman power: Conceptualized by FCB Ulka, the Women’s Day campaign highlights how women still allot the least priority to themselves.

Seen an offensive ad? WhatsApp to ASCI: Consumers can ‘Snap and WhatsApp’ objectionable advertisements to +91 77100 12345 – anytime, anywhere.

Red Polka flags off ‘The Chosen One’ marketing campaign on Women’s Day: The online design house has rolled out its first integrated brand marketing campaign in both the digital and outdoor mediums.

Brand management through video marketing campaign for Woohoo: Woohoo- go-to-platform for gifting by Qwikcilver solutions, recently engaged with consumers to ask them: ‘What would really make them happy?’ in the context of gifting. This was done through a recently launched video.

Facebook India now has 142M users; over 90% users mobile: Social networking site Facebook now has more than 142 million Monthly Active Users (MAUs) users in India, out of which at least 133 million MAUs were accessing the site through mobile phones, the company informed MediaNama.

JWT’s Former Digital Head Rajeev Sharma Turns Independent Digital and New Media Consultant: Rajeev Sharma former Exec Business Director, VP and Digital Head of J. Walter Thompson, with over 22 years of experience in Digital and New Media, has gone independent advising clients on the best ways of using Digital and ushering Digital transformation.

UC Browser Join Hands with Twitter & Microsoft Bing for Cricket Content Aggregation: UC Browser, a popular mobile browser from UCWeb, a business within Alibaba Mobile Business Group, inked deals with Twitter and Microsoft Bing to provide a mobile gateway to all cricket related things cricket ahead of the cricket season through the debut of a revamped UC Cricket.

Nielsen Acquires Mumbai-Based Informate Mobile Intelligence: Nielsen has acquired Mumbai-based mobile usage measurer Informate Mobile Intelligence for an undisclosed amount, in a move that will help the US consumer research company improve mobile measurement globally.