India is all set to vote starting April 7 and India’s biggest social network Facebook is in no mood to be left behind. Facebook which is conducting the Candidates 2014 on Facebook Talks Live, yesterday revealed another ambitious project with regards to the forthcoming Lok Sabha Elections – India Election Tracker.
India Election Tracker, a Facebook app hosted on the Facebook India page, was launched yesterday while inaugurating the Candidates 2014 town hall event with Arvind Kejriwal. The app has three major sections – 1. Follow the Facebook Talks Live, 2. Election issues related poll, and 3. Leading candidates and parties at a glance.
Facebook Talks Live is inspired from the U.S. President Barack Obama‘s “Facebook Live” townhall session which he did with the American public during his first term in 2011. Madhu Trehan, a veteran Indian journalist will be moderating the hour long interview. People can ask questions through Facebook and a live audience. The interviews are also aired on the NDTV news channel and streamed live online.
While it was Arvind Kejriwal yesterday who opened the Candidates 2014 show after BJP’s PM candidate Nanrendra Modi backed out at the last moment, today it is West Bengal’s CM Mamata Banerjee.
Election related poll is a simple Facebook poll on the issues that a common man is facing in the country. Once you select your option and share it on Facebook, the app shows you the overall result. Like I voted for corruption as the biggest issue but it has got 2% support and jobs with 77% stands at the top as the biggest issue of the country. Data points like how many people have voted for the poll could have been a great addition.
The third and the interesting section is a Facebook performance dashboard of the leading political parties and politicians. The data shown as graphs is based on the number of mentions on Facebook showcasing political parties – Congress, BJP and AAP along with their supreme leaders Rahul Gandhi, Narendra Modi and Arvind Kejriwal. The results of the graph can be sorted based on days. The below snapshot gives a quick look on how the parties and politicians are faring on Facebook. BJP and Modi seem to leading on Facebook.
The app could have provided more insights rather than just showing the mentions. Nevertheless, it is one more attempt from the social network to be a part of the unfolding political drama in the country.