Anchor’s new campaign asks Indians to think differently: Anchor by Panasonic’s latest campaign ‘Soch badlo, hawa toh badaltihi rahegi’, has been conceptualised by Brandwiz. The campaign, which includes three films, was shortlisted as a finalist for IndIAA awards in the consumer durables category.
Google, Bing, Yahoo to ‘auto-block’ pre-natal sex determination ads: Search engines of Google, Yahoo and Microsoft will soon “auto-block” all kinds of pre-natal sex determination ads and prevent users from viewing them. According to a Supreme Court Judgment reviewed by Bar & Bench, the three companies were ordered to develop a method to auto-block both existing ads and ads that might appear in the future.
Facebook hires Anand Chandrashekaran to develop its Messenger application: Facebook has hired former Snapdeal chief product officer Anand Chandrasekaran for a global leadership role to develop its Messenger application, reports the Wall Street Journal. It added that it was not clear whether Chandrashekaran would be operating out of Menlo Park, California or India.
News feed turns 10, Zuckerberg calls it ‘one of his favourite stories from Facebook’s history’: News feed completed 10 years of its existence and Zuckerberg took to his Facebook page to share the experience. “Happy 10th birthday, News Feed! This invention is one of my favourite stories from Facebook’s history. Sometimes people talk about the “idea” behind Facebook, as if it was a single concept that came out fully formed. But Facebook, like everything, is made of many ideas and inventions.”
Kit Kat’s #MyBreak campaign generates over 40 million Twitter impressions: Quasar, recently, partnered with Twitter to create a five day campaign for Nestle’s Kit Kat. With the #MyBreak campaign, the agency wanted to give Kit Kat’s Twitter fans a break of a lifetime, something they had never experienced before.
Satyabrata Das rejoins Laqshya Media Group as Head, Strategic Alliances: Satyabrata Das, a well-known media professional with expertise in platform agnostic implementation, is back in Laqshya Media Group as the Head, Strategic Alliances. This is Das’ second innings with Laqshya. He was earlier National Business Coordinator and SVP, Strategy/Product/Content/Sales/Strategic Alliances, with digital media business in 2008.
The Social Street beefs up senior leadership team, hires Shonali Sharmaa, Shilov Mani: The Social Street is making significant investments in its senior leadership team. The marketing communications agency has roped in Shonali Sharmaa as managing partner for the experiential business vertical, and Shilov Mani as senior vice president, planning. Both, Sharmaa and Mani will report to Mandeep Malhotra, founding partner and CEO of The Social Street, and will be based in Mumbai.