Can Ranveer Singh Revive Marico’s Set Wet Deo? “Sada Sexy Raho,” he says in an online teaser video created by The Glitch and Taproot. Next week, a TV commercial featuring Ranveer Singh will hit screens.
Facebook has 3 mn active advertisers: As of October 2015, about two million small businesses in India used Facebook platform, up 500,000 from August 2015.
Flipkart introduces online wallet to take on rivals like Freecharge, Paytm: India’s largest online retailer Flipkart is taking a step into the payments business with launch of its wallet and new payment method, called Flipkart Money. The development comes after the Bengaluru-based company acquired FX Mart last year, which is powering Flipkart Money.
Flipkart’s ‘Brand Story Ads’ goes live: Flipkart, the Indian e-commerce firm, has on March 3, announced going live with Brand Story Ads which is a native, interactive story format with content images and product guides that lets brands tell their stories to their target audience in a crisp and effective manner.
Vuclip launches online streaming service Viu in India: Mobile VOD company Vuclip has launched Viu, a video on demand (VOD) service in India. The service is available over the web and as an Android app.
Facebook partners with CitrusPay to facilitate e-comm: In a move that will enable Indian businesses to use Facebook as an e-commerce platform, the world’s largest social media company has tied up with an India payment gateway CitrusPay for cards and net banking transactions.
Kushal Sanghvi quits Reliance; To Turn Entrepreneur: Kushal Sanghvi has stepped down as business head, Reliance Entertainment and Digital (a part of Reliance ADAG) and founder and CEO, World Wide Open, the full-service agency of Reliance ADAG. He is likely to turn entrepreneur.
Warc names MullenLowe Lintas Group Mumbai as world’s best creative agency: For the second consecutive year, WPP has topped the Warc 100 annual ranking of the world’s best campaigns and companies while MullenLowe Lintas Group Mumbai has retained the number one spot among creative agencies across the globe.
Maxus India launches Kaleidoscope: The mood mapping tool measures parameters like ‘share of mood’, ‘receptivity of audience’ and ‘appropriate moment’ for engagement from a brand and audience perspective