India has nearly 700 million mobile phone users out of which very few own smartphones as prices are steep. Most Facebook users in India are young people and as per a Neilson study, only 10% of 15-24 year olds use smartphones. The rest of us ‘janta‘ are still using feature phones having upgraded from our basic mobile phones. Now this makes India an uniquely challenging market for a brand to be catering to. And with around 15 million Indians on Facebook, the brand is extensively scouting for new markets, creating feasible products to get more Indians onto Facebook. We look at some of the exciting, innovative ways in which Facebook has partnered with mobile service providers/application providers to encourage and enhance usage.
And what about youngsters active on Facebook but without internet? Targeting this consumer, Facebook along with Aircel is providing a service where subscribers can update their status messages on Facebook with their own voice. All you have to do is dial a short code from your Aircel mobile and record your voice message. Your friends will then receive an SMS alert about your new status update, to which they can reply with their own voice updates on Aircel. You can even post voice updates on your friends profile and invite them to use this service. This ad says it all!
In a press release, the COO of Aircel, Gurdeep Singh said,
“At Aircel it is our constant endeavor to Innovate and bring the best to the consumer which enables the consumer to better his lifestyle and live SMART. Convergence is the way forward as it opens a world of possibilities”.
He summed the partnership as,
“Facebook Voice Updates on Aircel is a step in that direction which helps both the business community and the youth to connect efficiently, be it a celebration or an emergency.”
We are guessing this is a smart move by Aircel to add to it’s already growing 50 million subscriber base and an innovative move by Facebook that has around 15 million users.
Do share your ideas about the future.