This Mobile Agency Found Its Newest Intern on Tinder: If you want to hire interns to work at a mobile agency, you need to find them in apps where they spend a lot of time—like Tinder. Earlier this year, Dentsu-owned Fetch’s New York office set up a Tinder profile to find potential interns within the app’s roughly 50 million users who skew between the ages of 18 to 34.
Native advtg will be majority of mobile by 2020: FB study: With the growth of mobile as a medium faster than any other in the last four years, advertising formats on the medium have also grown. Unlike the borrowed banner ad format from desktops, native advertising has shown the most astounding growth rate and has been the most successful for marketers. This was highlighted in a new research study conducted by global business analyst IHS Technology and commissioned by Facebook’s Audience Network.
Dentsu Aegis Network acquires Consider Digital in Malaysia: Dentsu Aegis Network has signed a definitive agreement to acquire Consider Digital, Malaysia’s leading full-service, digital marketing agency. Consider Digital will combine forces with Dentsu Aegis Network’s global performance marketing brand iProspect in Malaysia to form Consider iProspect.
Bupa How is your body performing? How do you get twenty to thirty-somethings – an age group who feel bulletproof – to want to book in for a Bupa health assessment? Bupa How is your body performing is an interactive music video starring iconic band The Futureheads. Each band member represents a different part of the body: the drummer the heart, the vocalist the lungs, the bass the bones and the guitarist the liver, as they perform their hit song Heartbeat.
Facebook expands Live video, will put it front and center in mobile app: The company announced a set of new features to Facebook Live and, more importantly, says it’ll make Live one of the primary tabs in its mobile app — replacing the Messages icon. That Facebook would put Live video right alongside News Feed, Friend Requests and Notifications tells you how committed the company is to winning the live battle it’s fighting with Twitter/Periscope.
Burberry products now carry Snapchat tags that link to first-of-its-kind fashion channel: Burberry has found a unique way to promote its first-ever Snapchat Discover channel. The high-end British fashion brand is putting Snapchat QR codes on the tags of selected items in its retail stores. When scanned, the codes allow customers to access its content on the visual media app.
Domino’s Cooks Up Its Latest Tech Move: Zero Click Ordering: On Wednesday the chain plans to announce Zero Click, an app that will place a customer’s saved “Easy Order” almost as soon it is opened. After a 10-second countdown clock ticks down on the screen, the order is in.
Verizon to Acquire 24.5% Stake in AwesomenessTV for $159 Million: Verizon will pay about $159 million to acquire a 24.5% stake in AwesomenessTV, the youth-focused digital media company owned by DreamWorks Animation and Hearst, and the telco announced a deal with AwesomenessTV to launch a new premium mobile-video brand.