TBWA\Asia Pacific partners with FB to boost mobile capabilities: TBWA\Asia Pacific deepened its relationship with Facebook with the rollout of an initiative that will see the network leverage training, creative and measurement partnerships across 12 TBWA\ offices in Asia Pacific.
HubSpot opens APAC headquarters in Singapore: HubSpot officially opened the doors of its Singapore office and announced it will hire 150 Singapore-based employees over the next three years. HubSpot’s Singapore office — affectionately known as SingSpot — joins Sydney, Australia as the second HubSpot office in Asia Pacific and will act as the company’s regional headquarters.
Facebook developing standalone camera app with live-streaming capabilities: Facebook’s obsession with live-streaming keeps on escalating — a report Monday says the social network is developing a standalone app that puts live-streaming at the center of users’ devices.
BlackBerry is finally giving up on smartphones and focusing on enterprise software: The BlackBerry we know and love may be well and truly dead. It seems as though the company is finally turning away from the smartphone business, which it has been flailing in for some time now, and focusing its attention on enterprise software.
CIB Steampunk ATM: CIB Bank in Hungary (Central European International Bank) has connected into the Budapest100 annual festival with the creation of two steampunk ATMs. The message was clear: modernisation does not depend on the era, but rather on innovative thinking. The CIB Steampunk ATM campaign coincides with the recent release of CIB Bank’s new mobile banking application.
Publisher ad-blocking detection could be illegal in EU without user consent: Publishers using scripts to detect ad blockers may need consumer consent or risk violating European privacy law. This comes via the UK Register, which picked up on a tweet by privacy advocate Alexander Hanff.
McDonald’s Launches Creative Review, Moves to Consolidate U.S. Advertising Business: McDonald’s is reviewing its creative advertising business in the U.S. The spokesperson said the matter of whether McDonald’s will choose a single agency to handle its U.S. creative work moving forward remains to be determined.
Facebook is finally letting people turn off live video notifications: No longer will you get a push notification every time a publisher you follow on Facebook live streams a lame stunt — unless you want to. The social network is now letting people turn off notifications for live video this week.
Former Millennial and AOL marketers launch martech platform Voluum: Mobile industry veterans Gavin Stirrat, Stephen Jenkins and Will King have launched Voluum, a martech platform designed to “remove fraud from the digital ecosystem.”
Video ad platform Videology now utilizes Nielsen data for combined online/TV targeting: The integration of targeting data from online users and network/cable TV viewers has taken another step closer, with the announcement by video ad platform Videology that it is stepping up its use of data from audience measurement firm Nielsen.
Gannett Offers $815 Million for Tribune Publishing: Gannett Co., publisher of USA Today, has made an unsolicited bid for Tribune Publishing Co., owner of the Los Angeles Times and Chicago Tribune, in a deal valued at $815 million.
‘Keeping Up with the Kardashians’ launches first-ever Snapchat campaign ahead of season premiere: With the 12th season of E!’s flagship show, Keeping Up with the Kardashians, set to return on May 1 the network is turning to Snapchat to build buzz. Starting today, 10 custom geo-filters will be available to fans in New York City, Los Angeles, Miami, and Las Vegas, and special geo-filters will also be available in secret locations where only superfans will know to find them.