Facebook is now being driven by emerging markets and India is a big market for the world’s biggest social network which has 699 million daily active users (DAU) and 1.15 billion monthly active users (MAU). According to a latest report, Facebook has revealed that the number of MAUs in India has shot up by 5 percent to 82 million for the April-June period of this year.
The company had last reported that the network had 78 million users in India during the period of January to March, 2013. These numbers were revealed by Facebook India Country Growth Manager Kevin D’Souza to PTI.
For those who are not aware MAUs are registered Facebook users who logged in and visited the site through the website or a mobile device or took an action to share content or activity with Facebook friends or connections via a third-party website that is integrated with Facebook in the last 30 days as of the date of measurement.
D’Souza also shared that mobile is playing a huge role in a country like India since a majority of active users are accessing the network through mobiles.
Facebook mobile growth from emerging markets
While sharing the latest numbers during the Q2 earnings, the firm shared that it has 819 million MAUs and 469 million DAUs on an average for June 30, 2013. Facebook attributed the strong growth from emerging markets such as India and Brazil.
The second quarter was also important for Facebook since it not only saw growth in Mobile numbers but also a spike in revenues from the concerned segment. From 751 million MAUs in Q1 2013, the mobile segment saw a growth of 51% year on year to 819 million.
In revenues mobile represented approximately 41% of advertising revenue for Q2 2013. For the second quarter of 2013 Facebook earned $1.81 billion in total, an increase of 53%, compared with $1.18 billion in the second quarter of 2012. $1.60 billion, representing 88% of total revenue was made from advertising, a 61% increase from the same quarter last year.
Success of Facebook for Every Phone
Mobile has been the focus of Facebook in the mobile first world specially targeting the emerging markets in which India plays a big role along with countries like Brazil and Indonesia. The recent success of Facebook for Every Phone that surpassed 100 million monthly active users in just two years is another example of the social network’s focus.
Talking about the success of Facebook for Every Phone, D’Souza shared that, “Today, millions of people in developing markets like India, Indonesia and the Philippines are relying on this technology to connect with Facebook, without having to purchase a smartphone.”
Recently it also shared that its two year old Bug Bounty Program has paid $1 million as rewards to 329 people in 51 countries. India is the second biggest recipient of the most bounties followed by UK, Turkey, and Germany.
The social network is seeing a major growth from the Asian continent and India definitely occupies a big share. It also goes without saying that mobile will play a big role with India being the world’s third largest smartphone market.
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