Commerce on Facebook is brewing away, at least in India. Mumbai based startup, SellMojo which wishes to help SMEs set up stores on Facebook is proving it right. Started by Nameet Potnis, Anuj Garg and Anant Garg, SellMojo has strengthened its ground by tying up with Facebook India to bring all the benefits of Facebook Marketing to businesses.
The primary focus of the startup has been to get along with the small and medium businesses to explore commerce opportunities on the platform with very minimum investments. The new move will make the objective stronger.
The program includes one-on-one support with a Facebook Marketing Expert who will take you through the fundamentals of marketing on Facebook including building a Page, growing your fan base and driving relevant and authentic engagement with your business. If you are interested then go ahead and fill this form, representatives from SellMojo will get in touch.
The program’s goal is to empower participants as a Facebook advertiser to learn all best practices, tips and tricks for building successful and engaging campaigns on the platform.
The tie up is a win-win situation for both parties - Facebook India as well as SellMojo. The world’s largest social network is also the most popular social network in the country. Facebook, which has 78 million monthly active users (MAUs) in India for the quarter ending March 31, 2013, has been aggressively influencing brands to use its products to get better results.
With the new tie up the social network gets an opportunity to reach out its small and medium businesses. For SellMojo it is a smart way of promoting its startup, which we had reviewed on its launch this year. Besides this it has been seen often that businesses using Facebook for running their store often forget that it is a social network first. So the program will help businesses to understand the rational ways of engaging and also help believe in SellMojo.
However, SellMojo is not the only one to explore the Facebook Commerce space. Exprestore has been another startup from Bangalore that has been doing well too. In an interview with us, Founder and CEO, Ashish Agarwal stated that the startup is generating four and half lakh monthly revenues and on an average signing up with 40 stores monthly.
Seeing the Facebook Commerce space once again heating up, it would be interesting to know how the recent tie up with Facebook India will help SellMojo business wise.