The winners and losers of Facebook’s news feed change: For the second time in three months, Facebook tweaked its algorithm, this time to favor posts from friends and families over publishers. It’s bad news for publishers that have been increasingly building their audience development strategy around Facebook, some getting upwards of three-fourths of their traffic from it.
Frank Underwood 2016: Netflix campaign “FU 2016” (Frank Underwood 2016), a promotion for the fourth season of House of Cards, won the Integrated Grand Prix at 2016 Cannes Lions International Festival of Creativity. Launched in December 2016 to coincide with the Republican presidential candidate debate, the campaign presented Frank (Kevin Spacey) as the best contender for the job of President of the USA.
Tumblr Is Encouraging Millennials to Vote by Sparking Conversations About Social Issues: This year’s election season and recent tragic events like the Orlando shooting have resulted in heated discussions around the country and on social media about issues like gun violence and LGBT equality. This week, Tumblr launched a new social impact campaign designed to stoke conversations around these issues, encourage people to take action, and get more millennials to vote.
Instagram Distinguishes Itself in Social Commerce by Touting Product Discovery: Over time, Instagram has upped its ad offerings for retailers, from unveiling Shop Now buttons about a year ago to rolling out call-to-action buttons as recently as this month. Its ecommerce promos let visitors click through to an advertiser’s home page or specific product page. But the Facebook-owned platform has been reluctant to offer end-to-end commerce, complete with a shopping cart and users’ stored credit card information.
MDC Acquires the Agency Behind Volvo’s ‘Epic Split’ Campaign: MD Partners and Crispin Porter + Bogusky today announced a major win for the network. MDC has acquired Swedish agency Forsman & Bodenfors—perhaps best known as the agency behind Volvo’s “Epic Split” campaign—forming a “strategic global partnership” between the agency and CP+B.
Facebook changes the News Feed to favor friends and family over publishers: Facebook is changing what’s presented in user News Feeds, favoring friends and family over publishers, in what could be a blow to media outlets that largely rely on the behemoth for traffic.
What marketers can learn from the biggest brands on Instagram: What insights can you learn from Fortune 500 brands using Instagram? TrackMaven has your answer. After analyzing over 40,000 unique social posts on the image sharing network, they’ve released The Fortune 500 Instagram Report: 2016 Edition, sharing data on what marketers can learn from these big brands.