Facebook Changes News Feed To Favor Time Spent, Brands Tweet About The Demise Of Prince

Global digital news - Facebook will rely on data on how long people spend on Instant Articles or clicked on its mobile browser, Brands did not waste any time today posting social media tributes to Prince, and more

Facebook- Instant Articles

Leo Burnett appoints new Chief Strategy Officer for South Asia: Leo Burnett has appointed Dheeraj Sinha as Chief Strategy Officer. Mr Sinha will be based out of the agency’s Mumbai office and will be responsible for planning across South Asia.

Microsoft reports $21.7B in revenue for 2016 Q3; Bing search ad earnings up 18%: Microsoft posted its 2016 Q3 earnings today, reporting $21.7 in revenue for the quarter ending March 31, 2016.

Facebook is tweaking the News Feed to show articles you’ll actually read: Facebook has announced yet another tweak to the News Feed, this time tracking how long you spend looking at an Instant Article or post within the mobile app.

See Brand Tweets About Prince Including One Cheerios Pulled: Brands did not waste any time today posting social media tributes to Prince after news broke of the music legend’s death. Marketers, of course, risk looking exploitive in moments like this, but brands also want to be seen as current and tuned into culture. It’s a fine line.

Facebook changes News Feed to favor time spent, publisher diversity: Facebook will rely on data it’s been collecting on how long people spend on Instant Articles or clicked through on its mobile browser.

IAB Report: Digital Advertising’s $10 Billion Growth Propelled By Mobile: US online ad revenue hit $59.6 billion in 2015 – $10 billion more than in 2014 (a 20.4% YoY increase), according to the IAB 2015 Internet Advertising Revenue report conducted by PricewaterhouseCoopers (PwC).

Survey finds most SMB advertisers on Facebook spend less than $50 per month: The Alignable survey polled 1,200 local businesses. Respondents were from North America and had fewer than 50 employees. They represent a range of both B2B and B2C marketers and multiple verticals.

Syrian Refugees Deliver Powerful Messages on YouTube to Combat Racism in Europe: To combat prejudice, FCB Zurich worked with Refugees Welcome, a nonprofit that helps Syrian refugees find homes in Europe and Canada, to create a powerful YouTube campaign called “Search racism. Find truth.”

Google Analytics’ mobile app gets a major upgrade on iOS & Android: Google Analytics has released a significant upgrade of its mobile apps. The new app — version 3.0 — is available now for both Android and iOS and works in all countries where Google Analytics is available.

Facebook glitch causes pages to automatically like their own posts: Publisher and brand administrators overseeing their Facebook pages have noticed a pesky glitch that automatically likes posts from their own account. More annoyingly, they complain, is that the bug also blocks them from “unliking” the posts.

Publishers find Google’s AMP speeds up pages, but ads are still slow: The mobile web is getting faster thanks to Google’s Accelerated Mobile Pages scheme, and it’s about to get faster still. AMP articles now appears within Google News, giving media companies another high-traffic channel for speedier content delivery. But publisher complaints about slow loading ads have yet to be resolved.

Medium raises another $50M: Medium, the online publishing platform led by Twitter co-founder Ev Williams, just announced that it has raised $50 million in Series C funding.

Snapchatters on iOS can now swap faces with pictures on their phone: Face swapping has to be one of the creepiest, most popular Snapchat trends of 2016, but until now, users haven’t easily been able to tell just what they’d look like with Taylor Swift’s face. With its latest iOS update, released Thursday, Snapchat will now allow you to face swap with a photo from your phone’s camera roll, meaning all those celebrity screen shots will be good for something.