Facebook Adds TRP Buying Features For Brands, Social Ad Spend Rose 86% Globally In 2015

Global digital news - Advertisers can extend their TV ad buys to Facebook and Instagram, social ad spend increasing eight per cent quarter-over-quarter (QoQ) and improved 86 per cent year-over-year (YoY), and more

Influencer marketing startup Captiv8 raises $2M: Captiv8 announced today that it has raised $2 million in seed funding. Created by the founders of mobile ad exchange Moblix, Captiv8 is one of a number of companies connecting marketers with influencers on social platforms like Instagram and Twitter.

Digital agency Fuel turns its portfolio into a gamified treasure hunt on Instagram: Digital agency Fuel has gamed Instagram — literally — by turning its portfolio into a gamified treasure hunt on the platform. Fuel’s Instagram page looks and feels like a pinball machine, with 15 different images stitched together into one big picture. Six of these 15 image tabs are visual easter eggs, that users can click through to see the agency’s work and projects.

Social ad spend rose 86% globally in 2015: New ad formats such as Facebook Dynamic Product Ads and increased inventory through Instagram has led to social ad spend increasing eight per cent quarter-over-quarter (QoQ), eclipsing the mark set in the Q4 holiday shopping season of 2015, and improved 86 per cent year-over-year (YoY). This was highlighted in an infographic released by Kenshoo.

Twitter launches First View in APAC: Twitter introduced First View in Asia Pacific which helps marketers achieve significant audience reach with exclusive ownership of Twitter’s ‘most valuable advertising real estate’ for a 24-hour period. When users first visit the Twitter app or log in to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand.

Hootsuite launches video integration for social media: Hootsuite launched video integrations with YouTube, Facebook, Twitter, and Instagram. Now organisations can easily manage their videos from a single platform, reducing complexity and increasing reach across social channels to improve engagement with customers.

Google Chrome hits 1 billion monthly active mobile users: Google released its 50th Chrome update, and to celebrate the browser’s milestone, the search giant published an infographic detailing some statistics about the nearly 8-year-old web browser — notably that it has passed 1 billion monthly active mobile users.

You can finally make group calls with Facebook Messenger: If you use Facebook Messenger to make voice calls often, this new feature is for you. Today the company launched group calling worldwide for both iOS and Android, making Messenger really all you need for your calling needs.

AMP Articles Get Prime Real Estate in Google News: Accelerated mobile pages, more commonly known as AMP, will now be featured in Google’s News section, the company said Wednesday. The move was inevitable following AMP’s launch in late February.

You can now play podcasts from within Google search results on Android: The search company’s introducing a new feature for the Google app on Android that lets you find and listen to podcast episodes from directly within search results.

Insightpool adds Facebook Topic Data to its Audience Insights product: Insightpool has announced the addition of Facebook Topic Data to Audience Insights, a new module in its social media marketing platform. Like others before it, Insightpool’s topic data comes via a deal with DataSift, the company that Facebook partnered with last year to open up its data firehose to select marketers.

Report: 74% of B2B content marketers have a strategy; only 22% rate it effective: According to Content Marketing Institute’s latest B2B enterprise content marketing report, 74 percent of the content marketers surveyed said they have a content marketing strategy in place, but only 22 percent rated their content marketing efforts effective.

Facebook adds TRP buying features for brands extending TV ads to mobile: On Tuesday, Facebook added two new features to TRP (target rating point) buying to help make it easier for advertisers to extend their TV ad buys to Facebook and Instagram. Advertisers can now tap US Nielsen DMA Targeting and Dayparts for video campaign targeting on the social networks.

MTV News is launching five podcasts as part of comeback plan: MTV News is pinning part of its comeback plan on plenty of podcasts. Today, MTV announced five new podcasts focused on film, politics, pop culture and, obviously, music that will roll out over the next week. The shows will be hosted by a mix of current MTV News journalists including Anna Marie Cox and several new hires.

Google attacks TV, saying YouTube ads generate a better return on investment most of the time: Google is once again directly targeting TV advertising budgets by saying YouTube ads generate a better return on investment than TV commercials most of the time.

Canada Goose Wants Shoppers to Know It’s More Than Just Parkas: Winter is finally in the rearview, and Canada Goose wants to remind shoppers that it makes more than just high-end, patch-emblazoned parkas. This week, the popular Toronto-based outerwear brand is releasing the second phase of its “Out There” marketing campaign to highlight its spring merchandise.

NYPD’s #UnlockJustice social media campaign backfires on Twitter: An anti-encryption campaign launched in conjunction by the NYPD and Manhattan D.A. Cyrus R. Vance Jr., #UnlockJustice was intended “to highlight the impact encryption is having on public safety and victims of crime.” The manufactured hashtag carrying the campaign slogan was seen as a way of taking the argument online to attract further support on social media.

27 percent of UK users expected to block ads by 2017: Ad blocking isn’t going anywhere in the U.K. By 2017, over a quarter (27 percent) of Brits will be blocking ads — 14.7 million people — across desktop and mobile, according to eMarketer’s first U.K. forecasts on the trend, released today.

Quora begins testing ads on ‘small number’ of question pages: Quora has started looking at what ads would look like on the question-and-answer service. The company is running what it calls an “experimental pilot” (basically it’s in beta) where ads from Lever, Uber, Wealthfront, and Sunrun will appear on a small number of question pages.

AOL acquires 360-degree video company Ryot for VR news empire: AOL is acquiring 360-degree media company Ryot in order to jump into the world of virtual reality news coverage. The companies, which did not reveal exact terms of the sale, announced that Ryot will immediately start working with AOL-owned outlet The Huffington Post to create VR video. Eventually, Ryot is supposed to work with all of AOL’s properties, including outlets like Engadget, TechCrunch, and Autoblog.

Viber brings encrypted chats to its 700 million users: Popular messaging app Viber is rolling out end-to-end encryption across all of its apps on Android, iOS, PC and Mac. The feature, which the company says will roll out “over the coming weeks” will bring encryption to its more than 700 million users. The new update is coming as part of Viber 6.0, and all users who are using Viber 6.0 or higher will be protected by end-to-end encryption.

Snapchat under fire for ‘racist’ Bob Marley filter: Today is April 20 (also known as 420), a date of special significance for people who enjoy cannabis in any of its forms. Snapchat, which has a new selection of face-altering filters every day, jumped on the bandwagon by offering a “Bob Marley” filter. The problem? A lot of people think the filter is offensive and racist.

Line introduces messaging app concierge to compete against Facebook, Wechat: Japanese chat app Line is set to launch an artificial intelligence concierge service, similar to Facebook Messenger’s M, according to Financial Times. The new service will use AI processes to augment chat bots so they can better respond to user requests.

Facebook considers letting users add a tip jar to make money from posts: Facebook is exploring new ways for individual users to profit from their posts on the network, The Verge has learned. A user survey distributed this week hints at a broad range of ways that users could make money or promote a cause, including a tip jar, branded content, and taking a cut of the ad revenue Facebook earns from posts.