Fashion brand AllSaints uses Instagram as a sales channel: AllSaints, the London fashion brand has made it possible to shop for clothes directly from its Instagram page. Users who click the URL in the AllSaints Instagram bio are directed to a webpage powered by software company Olapic that replicates its feed of pictures. Clicking on a picture will direct the user to buy the item featured in said picture on the AllSaints website.
Facebook adds new ways to monetize Instant Articles, including video and carousel ads: Facebook has released new options around Instant Articles that lets publishers monetize their content. For those that utilize a direct sold advertising business, they can now utilize larger and more flexible ad units with an aspect ratio of up to 2:3, meaning that existing ad campaigns could be recycled into this medium.
Bustle bets big on memes and illustrations: For Bustle, women’s news and lifestyle site, playful drawings are a key part of its brand-building strategy. A comparison of how many items are bought on a grocery trip on a normal day to one where you’re “slightly hungry” sits snugly alongside a pie-chart on why yoga pants are so popular, serve to get its readers clicking.
Energizer Bunny Bigger Better Bunnier: Energizer has relaunched the Energizer Bunny in a new set of commercials. After 27 years of drumming across the screen, the Energizer Bunny is still going – and now, he’s got a whole new look. Camp + King worked with Mill+ and Director Robert Sethi to put a modernized spin on the brand in a series of CG spots for Energizer’s latest campaign, allowing the fluffy icon to fully embrace his one-of-a-kind personality with ‘Bigger, Better, Bunnier’ animation and character design.
‘School of Guac’: Chipotle courts millennials with a Snapchat show: Struggling to regain its footing after a series of food contamination crises in recent months. Chipotle is rolling out a weekly show on Snapchat called “School of Guac” to target 13-24-year-old college students. The show, which is basically a slickly produced Snapchat post, is shown at 3 p.m. on Tuesdays. The idea is to build appointment viewing for the Snapchat Generation.
How The Sun uses Facebook to build audience, since dropping its paywall: National tabloid The Sun has learned a lot since dropping its paywall last November. Coming out from behind the paywall a year ago, it found itself with zero search equity. The Sun is working hard at getting its organic search back to its pre-paywall levels, but it’s been Facebook which has helped the publisher get its traffic back on track so fast.
CoverGirl names James Charles as first ever CoverBoy: CoverGirl, one of the most iconic makeup brands, named James Charles as their first ever CoverBoy. James Charles, 17 years old, is the newest face of the brand, as well as being a social media makeup tutorial superstar. James Charles will get the opportunity to work with brand ambassador Katy Perry and be featured in print, TV and digital ads, which they announced on Instagrams.
Intel commercials make fun of Michael Phelps’ world’s slowest computer: Intel will begin airing several commercials soon with Michael Phelps, where actor Jim Parsons makes fun of Phelps for having the world’s slowest computer. The series of short segments shows the Olympics swimming star making the “Phelps face” because his computer is so slow.
Facebook has paid $5 million to over 900 security researchers in 5 years: With more than a billion users using Facebook each day, the social network and its affiliated properties are prime targets for hackers and also prone to vulnerabilities. And try as it might, the company isn’t able to account for every gap, which is why five years ago it implemented a bug bounty program. Since then, Facebook revealed that it has paid out $5 million in rewards to more than 900 security researchers.