Exide Life Insurance launches #IncomeKaTopUp, UCWeb Launches UC News

Indian digital news of the day - Exide Life Insurance recently launched its new digital campaign #IncomeKaTopUp across social media, UCWeb Inc.has launched UC News App and an upgraded UC Browser, and more

YouTube lets users to save videos offline using their cheaper night data packs on Airtel, Telenor: YouTube users in India can now download videos overnight within the mobile app by taking advantage of cheaper or discounted data packs available during late night hours or non-peak hours. The ‘Smart Offline’ feature, which was launched last week is available for users on Airtel and Telenor networks initially, while YouTube India says that it will extend the feature with more operators eventually.

Sanjay Pugalia made President & Editorial Director at The Quint & Bloomberg Quint: Sanjay Pugalia has joined as President and Editorial Director of both The Quint and Bloomberg Quint. Pugalia joins from Network18, where he was editor in Chief of CNBC Awaaz and CNBC Bajar.

Ad fraud could be worth $140 billion by 2025: Report: A new report by the WFA (World Federation of Advertisers) says that globally, ad fraud might be in the range of 10 percent to 30 percent, though the writers of the report also agree that the actual number could be way more than 30 percent, with some estimates quoted by WFA suggesting a figure as high as 90 percent.

GoI releases string of ad films #TransformingIndia: On completing two years in office, the Government of India released a string of ad films under the theme #TransformingIndia to highlight its works and achievements. It also released an anthem ‘Mera Desh Badal Raha Hai’. The campaign is conceptualised by Ogilvy & Mather’s Gurgaon team led by Piyush Pandey, Executive Chairman and Creative Director for Ogilvy & Mather India and South Asia.

Exide Life Insurance launches #IncomeKaTopUp: Exide Life Insurance recently launched its new digital campaign #IncomeKaTopUp across social media. The campaign, centred on the recently launched Exide Life Income Advantage Plan, projects the need for a second income in a very simple way using two interesting situations.

Digital video publishing firm Ooyala forays into India: Ooyala, the digital video publishing arm of Australian telecom operator Telstra, has set up its first office in the country for which it plans to hire over 100 employees by next year.

ET Now strengthens brand presence through B2B campaign ‘Dealing Room Heroes’: After securing a solid positioning as a popular news destination, Times Network, heralded by its flagship channels Times Now and ET Now, is set to strengthen its brand presence amongst clients, advertisers and other businesses through a business-to-business (B2B) approach.

Mountain Dew fuels gaming culture in India: PepsiCo India today announced the launch of Mountain Dew Game Fuel in India – an exciting new and bold variant. Unveiled at a high decibel launch conference in Delhi, Game Fuel encourages you to take challenges head-on, test your limits and unleash the hero within you.

Internet company UCWeb launches UC News, aimed at India: Leading mobile internet company UCWeb Inc.has launched UC News App and an upgraded UC Browser. The UC News is an app launched by the company meant exclusively for India.

FremantleMedia to stream its Facebook series in audio on Saavn: FremantleMedia, a media content producing and distribution company, will be streaming its Facebook series Confessions: It’s Complicated in audio format on Saavn, the music streaming platform. The company had launched the Facebook exclusive series in March and said that it would use Facebook Live to enable users to share comments in real time.