Exclusive digital marketing stories from Lighthouse Insights

From last week - Story of What Clicks, Royal Enfield #REGear, #TLCQueensofComedy and Society Tea #OneMinuteTeaChallenge digital campaign

Queens of Comedy, TLC India leverages digital to find the funniest women in the country: The lifestyle channel is on the lookout for women who can leave us in splits, and while at it, compete with the funniest ones in the country’s first-of-its-kind female stand-up comedy show. Read more here.

What Clicks – bringing transparency & accountability to digital media initiatives: Rahul Vengalil on how What Clicks is trying to solve three big challenges of digital ecosystem - talent, fraud and fragmentation. Read more here.

Royal Enfield #REGear – celebrating the spirit of motorcycling way of life: #REGear is a well thought-through initiative by Royal Enfield to promote effective gearing in tough terrains as well as in urban life. Read more here.

Society Tea #OneMinuteTeaChallenge – a digital campaign uniquely crafted for the One Minute Tea: For the newly launched ‘One Minute Tea’, the tea maker has sparked off a fun challenge on digital asking users to solve a puzzle within a minute, as their tea brews along. Read more here.

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